Personal Assistant

Responsibilities:

Executive & Administrative Support:

• Manage the Founder’s daily schedule, meetings, reminders, and priorities
• Coordinate calls, inspections, follow-ups, and internal communications
• Draft and send professional messages on behalf of the Founder when delegated
• Track tasks, deadlines, and action items to ensure timely execution
• Filter non-urgent communications to reduce distractions

Content Capture & Brand Support:

• Capture behind-the-scenes content during property inspections, office days and meetings and events.
• Record short videos, photos, and voice notes for content ideas
• Organize content assets for easy access and reuse

Content Writing & Organisation:

• Write and structure Instagram captions, whatsApp broadcast messages, IG notes and short updates
  
• Convert the Founder’s voice notes, conversations, and ideas into clear, polished, and on-brand content

Personal Social Media & WhatsApp Content Management:

• Manage daily posting on the Founder’s whatsApp Status, instagram, and telegram (where applicable)
• Publish pre-approved content, including educational real estate tips, investment opportunities, market insights and testimonials, lifestyle and work-balance content; faith-aligned or motivational content (as approved)
  
• Maintain consistency while avoiding over-posting or controversial content
  
• Ensure all posts align with approved brand guidelines, tone, and values

Engagement, Lead Flagging & Escalation:

• Monitor reactions, replies, and enquiries on WhatsApp Status.
• Respond to basic enquiries using approved scripts.
• Immediately flag hot leads or serious enquiries.
• Escalate sales-related conversations to the sales team promptly.

Confidentiality & Brand Protection:

• Maintain strict confidentiality at all times
  
• Never post sensitive, personal, or unapproved information
  
• Treat the Founder’s personal social platforms as company assets, not personal channels
  
• Protect the Founder’s brand image in all communications

Key Performance Indicators (KPIs):

• Daily content posting consistency
  
• Reduction in the Founder’s administrative workload
  
• Timely escalation of leads and inquiries
  
• Quality, professionalism, and brand alignment of content
  
• Execution accuracy and reliability

Requirements:

• Strong written and verbal communication skills
• High level of discretion, integrity, and trustworthiness
• Content awareness across WhatsApp, Instagram, and social media trends
• Highly organized, proactive, and detail-oriented
• Comfortable managing WhatsApp Status and personal brand content
• Ability to accurately mirror another person’s voice, tone, and values
• Strong initiative and ability to work independently with minimal supervision
• Calm, emotionally intelligent, and respectful of boundaries
• Basic video editing skills (CapCut, InShot, or similar)
• Prior experience in personal assistance or social media support roles
• Exposure to real estate, sales, or personal branding content

Growth opportunities into:

• Executive Assistant
  
• Personal Brand Manager
  
• Operations & Content Lead