Performance Marketing Specialist (Nigeria Market) – iGaming/Betting

Responsibilities:

• Develop and implement a tailored marketing strategy for the Nigerian market
• Conduct local market and competitor analysis to identify opportunities
• Lead both digital and offline campaigns, including influencer activations, partnerships, and brand events
• Manage traffic acquisition channels (Google Ads, Facebook Ads, programmatic platforms, affiliate marketing, etc.)
• Build and scale influencer marketing initiatives, from sourcing to performance tracking
• Collaborate with creative, media, and brand teams to deliver impactful campaigns
• Monitor campaign performance and optimize for ROI
• Maintain reporting, budget tracking, and KPI documentation

Requirements:

• Minimum 5 years of marketing experience, preferably in iGaming, fintech, or digital-first industries
• Proven hands-on experience in managing paid traffic channels (PPC, paid social, programmatic)
• Strong background in influencer management, including negotiation, content briefing, and results analysis
• In-depth understanding of the Nigerian market and online audience behavior
• Strong analytical skills and media planning abilities
• Strategic thinker with a "get-things-done" attitude

We Offer:

• Competitive salary + performance-based bonuses
• Flexible working hours and remote options
• Opportunity to work on a global brand and drive major market impact
• Professional growth and career development
• A smart, supportive, and dynamic team
• Work with top-tier influencers & media partners