Digital Marketer

Responsibilities:

Marketing Strategy & Planning (Lead Role):

• Develop and manage monthly and quarterly marketing plans.
• Define campaign objectives, target audiences, messaging, and offers.
• Align marketing efforts with overall business goals and revenue targets.
• Proactively identify growth opportunities across paid, organic, and partnerships.

Analytics, Reporting & KPI Ownership:

• Own and monitor key marketing KPIs (ROI, ROAS, CPL, CTR, conversion rates).
• Analyze performance across all channels (paid ads, Instagram, etc.).
• Prepare weekly and monthly reports with clear insights and action plans.
• Translate data into simple, actionable recommendations for the team.
• Maintain dashboards and ensure accurate tracking across campaigns.

Campaign Management & Optimization:

• Oversee campaign execution from setup to optimization.
• Ensure proper tracking (UTMs, links, attribution).
• Continuously optimize campaigns based on performance data.
• Identify issues early and take initiative to improve results.

Outreach & Partnerships:

• Plan and execute outreach strategies for collaborations and partnerships.
• Build and manage outreach pipelines and tracking systems.
• Handle communication and follow-ups with partners.
• Identify and secure high-impact partnership opportunities.

Funnel & Lead Performance Monitoring:

• Track lead flow from marketing channels to CRM.
  
• Analyze conversion stages and identify drop-offs.
• Work closely with sales/admin to improve lead conversion and quality.

Market Research & Competitive Insights:

• Monitor competitors and industry trends.
• Identify opportunities for positioning, content, and campaigns.
• Bring new ideas backed by data and market insights.

Requirements:

• 3–5 years of experience in digital marketing (Lead or Senior level preferred).
• Strong background in marketing analytics and performance tracking.
• Experience with Meta Ads, Instagram, and digital campaign management.
• Advanced proficiency in Google Sheets (formulas, pivot tables, reporting).
• Ability to interpret data and explain it in simple, clear terms.
• Strong communication and decision-making skills.
• Highly organized and detail-oriented.
• Proactive and ownership-driven — takes initiative without waiting for instructions.
• Strategic thinker — able to plan, not just react.
• Data-driven — makes decisions based on performance, not guesswork.
• Growth-focused — always looking for ways to improve results.
• Comfortable leading discussions and suggesting direction.