Havana Group of Companies

Performance Marketing Expert

Havana Group of Companies

Marketing & Communications

4 days ago
Easy apply New

Job summary

Are you a data-driven Performance Marketer with a proven track record of creating and scaling high-performing paid advertising campaigns? We are looking for an experienced Paid Ads & Performance Marketing Expert who has mastered paid media across multiple platforms and can demonstrate measurable results from previous campaigns.

Min Qualification: Degree Experience Level: Mid level Experience Length: 4 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Enugu, Nigeria

Job descriptions & requirements

Responsibilities:

  • Plan, execute, and optimize high-performing paid advertising campaigns.
  • Develop and manage multi-platform advertising strategies to drive leads, sales, and brand growth.
  • Monitor campaign performance, analyze data, and continuously improve ROI.
  • Conduct audience research, A/B testing, and conversion optimization.
  • Manage advertising budgets effectively while maximizing campaign performance.
  • Stay up to date with platform updates, AI advertising tools, and industry best practices.
  • Work closely with the creative and marketing teams to develop high-converting campaigns.
  • Plan, execute, and optimize high-performing paid advertising campaigns.
  • Develop and manage multi-platform advertising strategies to drive leads, sales, and brand growth.
  • Monitor campaign performance, analyze data, and continuously improve ROI.
  • Conduct audience research, A/B testing, and conversion optimization.
  • Manage advertising budgets effectively while maximizing campaign performance.
  • Stay up to date with platform updates, AI advertising tools, and industry best practices.
  • Work closely with the creative and marketing teams to develop high-converting campaigns.


Requirements:

  • Minimum of 4 years' hands-on experience managing paid advertising campaigns.
  • Proven ability to generate measurable business results through paid media.
  • Strong understanding of conversion tracking, analytics, audience targeting, and campaign optimization.
  • Experience managing significant advertising budgets across multiple platforms.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Ability to interpret campaign data and provide actionable recommendations.
  • Strong communication and reporting skills.


Preferred Requirements:

  • Google Ads Certification or Meta Blueprint Certification is an added advantage.
  • Experience with Google Analytics (GA4), Meta Business Suite, Google Tag Manager, and other analytics tools.
  • Familiarity with AI-powered advertising and campaign automation platforms.
  • Instagram Ads (Expert)
  • Facebook Ads (Expert)
  • Google Ads & Search Ads (Expert)
  • TikTok Ads
  • LinkedIn Ads
  • Snapchat Ads
  • AI-Powered Advertising Tools and Automation


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