National Sales Manager

Responsibilities:

• Build positive working relationships with existing clients for repeat business.
• Identify the gap and find potential customers to expand distribution and grow sales.
• Coordinate with the sales team to plan promotional activities, trade shows, and special events.
• Motivate and guide the sales team to achieve revenue targets.
• Maintain sales management and reporting tools to achieve business objectives.
• Coordinate with management to develop sales plan, budget, and schedule (Stock & Sales)
• Interact with the sales team to develop sales plans and strategies (Distribution and Coverage)
• Develop creative sales techniques and tactics to meet business goals.
• Understand client needs and provide appropriate sales solutions.
• Address client issues and queries within the agreed timeline.
• Prepare sales contracts, proposals, and reports for management and customers.
• Develop sales presentations for senior management and principals
• Participate in sales conferences, industry meetings, and social networks to represent the company’s brand.
• Raise market information on competition
• Hire, train, and guide new candidates in their job responsibilities.
• Monthly timely submission of Management MIS/Deck
• Monthly Debtor Confirmation and documentation updates/confirmation of all credit customers.

Requirements:

• Minimum of a Bachelor’s Degree /HND preferred
• Good knowledge of Marketing, Sales, Commercials, Distribution Systems, and Network, etc.
• Excellent communication skills and English writing proficiency.
• Good merchandising skills.
• Good Computer literacy and IT skills.
• Good leadership skills.
• Minimum of 10 years’ experience working in Sales and Distribution of Fast-Moving Consumer Goods (FMCG), out of which five (5) years should be in a Sales Managerial position.
• Experience managing a high-performance sales team
• Understanding of the strategic sales process and the steps necessary to drive sales results
• Demonstrated experience in managing projects for sales process or program implementation from concept to completion
• Must be organized, detail-oriented, and have the ability to multitask in a fast-paced environment
• Excellent interpersonal and communication (oral and written)
• Ability to work independently and as part of a virtual team where open, collaborative communication is expected
• Exhibits personal traits of curiosity, modesty, achievement orientation, and conscientiousness
• Team player who is creative, process-oriented, and committed
• Knowledge and use of Basic MS Office Suites (Excel, PowerPoint, and Word)
• Understanding of P&L, cost analysis, and related areas.

Key Result Areas:

• Timely ordering & Accurate forecasting
• Sales Team Management
• Network Building v Network Filling
• Active versus passive Sales & SCM team
• Stock management
• Debtors’ management
• Promotion requests
• Prompt After-Sales Service
• Competitor information and value chain
• Monthly Deck
• Market Research

Key Performance Indicators:

• Team Strike Rate
• Monthly sales & Collection target vs achievement
• Shortage and expiry ratio
• Coverage and billing plan
• Visibility in the share of shelf.
• Risk Management and Volumes
• Reports submission
• Relation with the principal in the field.