National Sales Manager

Responsibilities:

Grow Mill Utilization to 50–60% in Six Months:

• Develop and execute an aggressive national push to raise output and ensure sales match production.
• Activate dormant territories, reclaim lost customers, and expand into new high- potential clusters.
• Build weekly demand pipelines for mash feeds, broiler concentrates, layers feeds, premixes, and additives.

Drive National Sales Performance:

• Achieve weekly, monthly, and quarterly sales targets across all product lines.
• Turn over finished feeds quickly to prevent spoilage, weevils, moisture, or write-offs.
• Ensure all branches maintain fast movement of inventory with minimal idle stock.

Territory Expansion & Account Acquisition:

• Scout, poach, convert, and onboard new farms, distributors, and large accounts nationwide.
• Build an active pipeline of commercial farms, feed resellers, integrators, and institutional buyers.

Sales Team Leadership & Field Enforcement:

• Transform the sales team into a highly disciplined, well-trained, and field-ready unit.
• Enforce daily activities, route planning, and documented customer visits.
• Identify weak links and recommend immediate corrective actions or exits.

Marketing Activation & Visibility:

• Ensure every rep carries flyers, product documents, price lists, banners, and point-of-sale materials.
• Drive nationwide visibility for feeds and premixes across retailers, farms, and open markets.

Payment & Collections Discipline:
The sale is NOT complete until the money is collected.

• Implement strict credit management discipline: cash sales, controlled credit, mixed terms.
• Ensure distributors and accounts pay within agreed timelines.
• Reduce branch debt and enforce strong recovery.

Escalation & Deal Protection:

• Escalate operational or logistics bottlenecks immediately to secure a sale.
• Prevent customer loss by proactively resolving issues.

Sales Strategy & Execution:

• Deliver a 6-month turnaround plan to lift mill utilization above 70%.
• Conduct weekly sales intelligence reviews and refine territorial strategies.
• Execute targeted market penetration campaigns for all product categories.
• Expand the organization's presence deeply into underserved regions.

Field Leadership & Team Accountability:

• Mentor, train, and push regional sales reps and ASMs to hit weekly KPIs.
• Conduct mandatory field visits monthly in each core region.
• Evaluate weekly performance: visits, orders, conversions, collections.
• Enforce discipline: non-performers must be identified and addressed quickly.

Distributor & Customer Engagement:

• Maintain direct relationships with all major distributors (large, medium, and small).
• Hold quarterly distributor roundtables to drive alignment and growth.
• Onboard new distributors with clear expectations, targets, and credit terms.

Collections & Credit Control:

• Close all sales with proper documentation and enforce payment timelines.
• Identify and reduce bad credit exposure.
• Track outstanding balances weekly.

Marketing Tools & Visibility:

• Ensure reps always have marketing materials on every visit.
• Deploy banners at retail outlets and high-traffic farm clusters.
• Work with Marketing to refresh product literature and visibility assets.

Reporting & Intelligence:

• Submit weekly sales, collections, pipeline, competitor, and field reports.
• Provide monthly demand forecasts aligned with production requirements.

Requirements:

• High energy, high stamina, great personal drive
• Hungry, proactive, decisive
• Excellent communication and persuasion skills
• Fearless in the field, confident with farmers and distributors
• Results-first, excuses-last mindset
• Bias for action, speed, and execution
• Strong ethical conduct, transparency, integrity
• High emotional intelligence and team motivation ability
• Comfortable escalating issues and calling out underperformance
• Strong knowledge of livestock nutrition (poultry, ruminants, swine)
• Experience in feeds, premixes, or agribusiness distribution channels
• Strong account acquisition ability
• Credit management & payment negotiation
• Ability to use sales documentation and marketing tools effectively
• Strong data analysis and weekly planning discipline
• Bachelor's degree in Animal Science, Agriculture, Vet Medicine, or Business.
• MBA is an advantage.
• 5–7 years in sales, 3+ years in senior leadership in feeds, premixes, or agribusiness

KPIs:

• Mill Utilization: Min. 70–80% in 6 months
• Sales Volume Growth (weekly + monthly)
• Stock Turnover Time (reduction in idle finished feed)
• New Accounts Acquired (farms, distributors, retailers)
• Collections Efficiency (DSO reduction; credit discipline)
• Territory Coverage (customer visits, call rate, market penetration)
• Distributor Growth & Retention
• Team Field Activity Rankings
• Marketing Visibility Deployment
• Customer Satisfaction / Issue Resolution Speed