National Premium HORECA Manager
Job summary
We are seeking a results-driven and strategic National Premium HORECA (Hotels, Restaurants, and Catering) Manager that drives sales, visibility, and market share of premium or luxury brands across a country's top-tier hospitality and food-service channels to build long-term partnerships with luxury hotel chains, fine-dining restaurants, and upscale
Job descriptions & requirements
Responsibilities:
- Develop and implement national strategies for the premium HORECA channel
- Build and maintain strong relationships with key premium accounts
- Lead negotiations and manage contracts with HORECA partners
- Oversee brand activations and visibility initiatives
- Monitor market trends and competitor activities
- Collaborate with internal teams for alignment
- Track performance and provide insights to management
- Lead and develop the HORECA team
- Manage budgets and ensure ROI
- Ensure compliance with policies and regulations
Challenges:
- Intense competition
- High client expectations
- Multi-regional coordination
Requirements:
- A minimum of a First Degree / HND (MBA is an advantage)
- A minimum of 7–10 years in FMCG, preferably wines & spirits
- Strong HORECA experience required
Key Competencies
- Strategic thinking
- Negotiation skills
- Leadership
- Business acumen
- Communication
- Problem-solving
Internal / External Contacts:
- Internal: Sales, Marketing, Supply Chain
- External: HORECA partners, distributors
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