Field Sales Executives
Lopterra Services
Sales
Job Summary
We are seeking ambitious and driven Field Sales Executives with a passion for sales and a solid background in the FMCG sector—particularly in Modern Trade. The successful candidates will be responsible for driving sales growth, expanding the customer base, and enhancing brand visibility across assigned territories.
- Minimum Qualification : HND
- Experience Level : Mid level
- Experience Length : 3 years
Job Description/Requirements
Responsibilities:
- Achieve monthly, quarterly, and annual sales targets.
- Identify new sales opportunities within assigned territories.
- Ensure product availability in retail outlets, supermarkets, or distributor warehouses.
- Expand the customer base by onboarding new distributors, retailers, or other clients.
- Open new sales territories and penetrate underserved markets.
- Conduct regular store visits to identify new opportunities
- Execute promotional activities, such as product sampling or discounts.
- Build and maintain strong relationships with existing stores and key accounts.
- Address customer complaints and resolve issues promptly.
- Provide after-sales support like sales optimization
- Ensure proper placement and display of products in stores are done by in-store merchandisers.
- Participate in promotional campaigns and in-store branding/activations.
- Monitor competitor activities and provide feedback to the team.
- Monitor promotions and recommend strategies needed for business growth.
- Prepare and submit sales reports, sales target breakdowns, and market feedback.
- Analyze sales performance and recommend strategies for improvement.
- Monitor stock levels and ensure timely replenishment in stores.
- Manage a designated sales territory, ensuring effective coverage.
- Plan daily/weekly routes to maximize time and efforts.
- Optimize the use of resources to cover territory effectively.
- Ensure compliance with company policies, procedures, and regulatory requirements.
- Maintain accurate records of sales, invoices, and client communications.
Requirements:
- Minimum of Bachelor’s degree in business administration, Marketing, or a related field.
- Minimum of 3-6 years of proven experience as a Sales Executive with at least 2 years of solid experience in the FMCG industry.
- Solid understanding of sales techniques and pipeline management.
- Understanding of modern trade processes and dealing.
- Strong negotiation and persuasion skills.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Proficiency in MS Office and CRM software.
- Proven track record of achieving sales targets and driving business growth.
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