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3 weeks ago

Job Summary

The Media Strategist will be tasked with increasing the organization’s media footprint across traditional and offline touchpoints leading to favourable media positioning, visibility, and influence in each operating territory

  • Minimum Qualification : Degree
  • Experience Level : Mid level
  • Experience Length : 3 years

Job Description/Requirements

Responsibilities:

  • Scan the media landscape for speaking opportunities, interviews, and events that promote brand presence in each operating market
  • Write highly engaging thought leadership pieces, OPED, and advertorials that shape public opinion and amplify the brand’s local and regional influence
  • Identify organic and paid media openings that promote brand visibility and recall
  • Identify social causes and CSR activity that holds strategic value and media opportunity for brand value growth
  • Identify media opportunities through relevant evolving issues in selected target markets
  • Develop content for dissemination via press releases, media immersion, and other distribution channels
  • Serve as the organization’s media liaison;conduct press briefings and support new production introductions (route-to-market)
  • Conduct offline targeted campaigns (B2B/B2C/B2G), and report on results
  • Negotiate with media houses and agencies for the best deals on organic and paid media buys
  • Build and manage the organization's media profile and presence
  • Promote additional strategic projects to support new product launches and market storms
  • Build long-term relationships with media influencers, gatekeepers, and opinion leaders
  • Appropriately manage the organization’s media budget for optimal returns
  • Ensure that key messages align with vital business strategies
  • Any other tasks assigned to you


Requirements:

  • B.Sc. Degree in Media Studies, Public Relations, Communications, or any related field.
  • Relevant industry certifications
  • 3+ Years Experience in a top Media organization


Technical:

  • Demonstrable experience in driving media strategy within commercial markets (B2B/B2C) 
  • Must have extensive contacts within the media landscape 
  • Highly strategic with experience in identifying target audiences and devising media campaigns that engage, inform and change behavior 
  • Good knowledge of digital engagement 
  • Experience writing opinion pieces that shape perception and grow influence 
  • Strong analytical skills and data-driven capability
  • Up-to-date with the latest trends and best practices in media marketing and impact assessment.


Behavioural:

  • Courteous.
  • Teamwork.
  • Persuasive.
  • Dependable.
  • Strong interpersonal skills.
  • Ability to forecast and be creative.
  • Good interpersonal relationships.
  • Goal-oriented, organized team player.
  • Self-motivated and detail-oriented.
  • Ability to work well under pressure
  • Detail and Goal oriented


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