Digital Marketing and Brand Growth Specialist

Responsibilities:

• Develop and implement effective digital marketing strategies to drive brand growth and visibility.
• Manage social media accounts, create engaging content, and oversee campaigns to boost audience engagement.
• Optimize website content and performance using SEO best practices to improve search rankings.
• Create and execute email marketing campaigns to engage leads and nurture client relationships.
• Monitor and analyze marketing performance metrics to assess effectiveness and identify improvement areas.
• Handle public relations efforts, including press releases, collaborations, and media outreach.
• Stay updated on industry trends, tools, and best practices to ensure innovative marketing approaches.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, social media management, and brand growth (minimum 2 years preferred).
• Strong knowledge of SEO, email marketing tools, and analytics platforms (e.g., Google Analytics).
• Excellent communication and copywriting skills.
• Creative thinking and ability to generate new ideas for campaigns and strategies.
• Experience with PR and managing brand reputation.
• Proficiency in using digital marketing tools and platforms (e.g., Hootsuite, Mailchimp, Canva).
• Ability to work independently and as part of a team.
• Strong organizational skills and attention to detail