Marketing Team Lead, Surulere

Job Title: Marketing Team Lead

Department: Marketing

Reports To: National Commercial Manager

Workdays: Mondays - Fridays, Saturdays when required

Pay: 380k monthly (gross)

Company Description: Deluxe Link Express (DLE), a business extension of TV Deluxe Global, is transforming logistics and courier services across Nigeria and Africa through technology-driven, customer-focused solutions. Headquartered in Lagos, DLE supports individuals, businesses, and e-commerce ventures with services ranging from local parcel delivery to international shipments. The company leverages advanced tracking systems, efficient route planning, and a skilled team to ensure timely, reliable deliveries. DLE emphasizes personalized service by tailoring logistics solutions to meet unique client needs and build long-term partnerships. Its mission is to be the preferred logistics partner by consistently delivering reliability, efficiency, and value.

Role Description: The Marketing Team Lead is a full-time, on-site role based in Lagos State, Nigeria. This role is responsible for developing and executing marketing strategies that drive brand awareness, customer acquisition, and revenue growth for DLE. The Marketing Team Lead will oversee day-to-day marketing operations, including campaign planning, content and collateral development, digital and offline marketing initiatives, and performance tracking. This position involves leading and coaching a marketing team, collaborating closely with sales and operations, and ensuring consistent brand messaging across all channels. The Marketing Team Lead will also analyze market trends, monitor competitors, and provide data-driven recommendations to improve marketing effectiveness and support business objectives.

KEY RESPONSIBILITIES:

• Develop and execute comprehensive marketing plans and campaigns.
• Lead, supervise, and mentor the marketing team to achieve departmental goals.
• Identify new market opportunities and develop strategies to increase market share.
• Manage digital marketing activities, including social media, email marketing, SEO, and online advertising.
• Coordinate brand management initiatives to ensure consistent brand messaging.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Collaborate with the sales team to generate and nurture qualified leads.
• Develop and manage marketing budgets, ensuring cost-effective utilization of resources.
• Monitor campaign performance and prepare periodic marketing reports.
• Build and maintain relationships with media partners, agencies, and other stakeholders.
• Organize promotional events, product launches, and customer engagement activities.

KEY PERFROMANCE INDICATORS:

• Lead generation targets achieved.
• Revenue contribution from marketing campaigns.
• Brand awareness and market penetration growth.
• Return on Marketing Investment (ROMI).
• Customer acquisition and retention rates.
• Digital engagement metrics (website traffic, social media growth, conversion rates).
• Team productivity and campaign delivery timelines.

REQUIREMENT:

Education:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Professional certifications in marketing are an added advantage.

Experience:

• Minimum of 5 years of marketing experience, with at least 2 years in a supervisory or leadership role.
• Proven track record in developing and executing successful marketing campaigns.

Skills:

• Strong leadership and team management skills.
• Excellent communication and presentation abilities.
• Strategic thinking and analytical skills.
• Digital marketing expertise.
• Project management and organizational skills.
• Budget management and reporting skills.
• Strong negotiation and stakeholder management abilities.

WORKING CONDITIONS:

• Full-time role with occasional travel for business development, events, and client engagements.
• May require flexibility to support marketing campaigns and promotional activities outside regular business hours.

EXPECTED OUTCOME:

The Marketing Team Lead will drive brand visibility, increase customer acquisition, improve market penetration, and contribute significantly to the organization's revenue growth while effectively leading and developing the marketing team.

<