Marketing Specialist

Responsibilities:

• Develop and execute digital marketing campaigns aligned with company goals.
• Create and manage weekly/monthly social media content calendars.
• Write engaging content for social media, email campaigns, websites, and other marketing materials.
• Manage and grow the company's presence across platforms such as LinkedIn, Facebook, Instagram, and other relevant channels.
• Research target audiences, competitors, market trends, and potential partnership opportunities.
• Support lead-generation campaigns and identify opportunities to increase qualified leads.
• Manage and nurture leads through CRM and marketing automation systems.
• Assist with email marketing campaigns, workflows, and follow-up sequences.
• Support webinars, online events, and other marketing initiatives from promotion through post-event follow-up.
• Coordinate with graphic designers, leadership, and other team members to deliver marketing materials on schedule.
• Track marketing KPIs such as reach, engagement, website traffic, leads, conversion rates, and campaign performance.
• Prepare regular marketing performance reports and recommend improvements based on data.
• Maintain organized documentation of campaigns, marketing assets, and processes.
• Perform other marketing-related responsibilities that support business growth.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
• Proven experience in digital marketing, social media management, content marketing, or a similar role.
• Strong written and verbal English communication skills.
• Experience creating social media and marketing content.
• Understanding of lead generation, funnels, CRM, and email marketing.
• Comfortable using tools such as Canva, Google Workspace, ChatGPT/AI tools, and CRM platforms.
• Experience with GoHighLevel (GHL) or similar CRM/marketing automation platforms is a strong advantage.
• Familiarity with LinkedIn marketing and B2B lead generation is preferred.
• Ability to interpret marketing data and translate it into actionable recommendations.
• Strong organizational and time-management skills.
• Able to work independently with minimal supervision while collaborating effectively with a remote team.