Marketing Specialist
YIP Online Limited
Marketing & Communications
IT & Telecoms
NGN
75,000 - 150,000
1 month ago
Job Summary
We are seeking a dynamic and results-driven Marketing Specialist to join our team at Yiponline. The ideal candidate will have a strong background in digital marketing, a passion for e-commerce, and a creative mindset to drive the growth of our platform.
- Minimum Qualification: Degree
- Experience Level: Mid level
- Experience Length: 3 years
Job Description/Requirements
Responsibilities:
- Develop and implement comprehensive marketing strategies to promote Yiponline's products and services across various online channels, including social media, email, search engines, and affiliate marketing.
- Create engaging content for marketing campaigns, including but not limited to blog posts, social media posts, email newsletters, and advertisements.
- Collaborate with the design team to produce visually appealing and impactful marketing materials that align with our brand identity.
- Conduct market research to identify emerging trends, consumer preferences, and competitive insights, and leverage this information to refine marketing strategies.
- Manage relationships with external partners, such as advertising agencies, influencers, and affiliates, to maximize the reach and effectiveness of marketing campaigns.
- Stay informed about industry developments and best practices in digital marketing, e-commerce, and technology, and proactively propose innovative ideas to enhance Yiponline's marketing initiatives.
- Collaborate cross-functionally with other departments, including sales, product management, and customer support, to ensure alignment and consistency in messaging and branding efforts.
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field.
- Proven experience in digital marketing, with a focus on e-commerce, preferably within the retail or technology sector.
- Strong understanding of digital marketing channels, including social media, email marketing, SEO, SEM, and affiliate marketing.
- Excellent written and verbal communication skills, with the ability to craft compelling marketing messages and engage with diverse audiences.
- Proficiency in using analytics tools, such as Google Analytics, to track and analyze marketing performance metrics.
- Creative thinking and problem-solving skills, with a demonstrated ability to think strategically and execute tactically to achieve business goals.Â
Key Performance IndicatorsÂ
Here are a few KPI’s you will report on and ownÂ
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (CLV)
- Number of New Customers
- Revenue from Marketing Campaigns
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