Marketing Officer
Job summary
Experience Level Marketing Officer at Eminence Microfinance Bank supports the development and execution of marketing strategies aimed at promoting the bank’s financial products and services. The role involves identifying potential customers, building relationships with clients, and increasing brand awareness within target communities.
Job descriptions & requirements
Responsibilities:
- Develop and implement effective marketing and sales strategies.
- Drive deposit mobilization and loan portfolio growth
- Identify new business opportunities and partnerships.
- Manage and retain high-value clients and corporate accounts.
- Conduct market research and competitor analysis.
- Lead and coordinate field marketing campaigns and outreach programs.
- Monitor performance metrics and prepare marketing reports.
- Ensure compliance with banking regulations and internal policies.
Requirements:
- HND/Bachelor’s degree in Marketing, Business Administration, Finance, or a related field
- Minimum 2 years of experience in marketing, preferably in banking or financial services
- Proven track record in sales, client acquisition, and target achievement
- Strong knowledge of microfinance products and the local market
- Excellent communication, negotiation, and interpersonal skills
- Proficiency in Microsoft Office tools and basic data analysis
- High level of integrity, professionalism, and customer focus
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