Marketing Officer
House of Molake
Marketing & Communications
Job Summary
We are seeking a proactive and creative Marketing Officer to implement and manage our integrated marketing campaigns. The ideal candidate will be responsible for executing strategies designed to build brand awareness, generate qualified leads, and drive customer engagement across both digital and traditional platforms. This role requires strong organizational skills, an analytical approach to campaign performance, and a flair for compelling communication. The Marketing Officer is responsible for the operational execution and management of a company's marketing and advertising activities. Their primary function is to increase brand awareness, drive sales leads, and enhance customer engagement by developing, implementing, and monitoring specific marketing campaigns across various media
- Minimum Qualification : Diploma
- Experience Level : Entry level
- Experience Length : No Experience/Less than 1 year
- Working Hours : Full Time
Job Description/Requirements
Responsibilities:
Campaign and Content Management:
- Develop, execute, and monitor marketing campaigns across various channels, including social media, email, website content, and print materials.
- Manage the company’s social media calendar and online presence, ensuring consistent messaging and timely posts.
- Assist in planning and coordinating promotional events, webinars, and trade shows.
Analysis and Reporting:
- Track, measure, and analyze marketing performance metrics (e.g., ROI, conversion rates, website traffic) using tools like Google Analytics.
- Prepare detailed weekly and monthly reports on campaign effectiveness and provide recommendations for optimization.
- Conduct market research and competitor analysis to identify new trends and opportunities for growth.
Brand and Budget:
- Ensure strict adherence to brand guidelines and messaging consistency across all internal and external communications.
- Help monitor and manage the marketing budget for specific campaigns, ensuring cost-effectiveness.
Requirements:
- Proven proficiency with digital marketing tools and platforms (e.g., SEO/SEM, email marketing software, and social media management tools).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
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