Marketing Officer

Responsibilities:

• Own your territory: Visit your branches regularly, build strong relationships with branch teams, and spot opportunities and gaps before anyone asks.
• Run promotions and activations: Plan and execute in-store promotions, seasonal campaigns, product sampling, and makeup demo days. Make sure banners, flyers, shelf talkers, and other campaign materials are produced, delivered, and displayed correctly and on time.
• Keep our products visible and irresistible: Monitor displays, shelf presentation, and branding standards across your stores. Flag slow movers that need repositioning or a promotional push, and make sure new launches get prime placement and attention.
• Take the brand into the community: Represent Kuddy at local events, markets, salons, and beauty schools in your territory. Build relationships with makeup artists and beauty professionals who can champion our products, and find local partnership opportunities that bring new customers through our doors.
• Co-create content and campaign ideas: Work closely with our content creators, designers, and photographers. Spot the moments worth capturing in your stores, from a new launch to a loyal customer’s story, line up products and people for shoots, and bring your own ideas for campaigns, promos, and content to the table. We expect you to contribute ideas, not just execute instructions.
• Support our digital channels: Assist with social media, email, and WhatsApp marketing, help push your territory’s promos online, and keep brand messaging consistent between our shelves and our screens.
• Bring back insight: Track what is selling and what is sitting, gather customer feedback, watch competitor pricing and promotions in your area, and share what you learn so the team plans with real information.

Requirements:

• 1 to 3 years’ experience in marketing, retail, field marketing, digital marketing, or brand activation.
• Degree in a related field.
• Organized, proactive, and strong on follow-through.
• Comfortable on the move between stores and talking directly with customers.
• Full of ideas and confident enough to share them.
• Good eye for product presentation, beauty trends, and what makes a display sell.
• Working knowledge of social media and basic digital marketing tools.
• Genuine passion for makeup, beauty, and retail.