Marketing Officer

Responsibilities:

• Develop and execute comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth.
  
• Define product positioning, value propositions, and messaging that resonate with our target audience.
  
• Conduct market research and competitive analysis to identify growth opportunities and emerging trends.
  
• Leverage data-driven insights to optimise marketing campaigns and improve ROI.
  
• Plan and execute PR campaigns, build media relationships, and manage public relations efforts.
  
• Manage SEO and SEM campaigns to enhance online presence and organic search rankings.
  
• Develop and monitor marketing budgets, ensuring cost-effective strategies.
• Lead the creation of engaging marketing content, including blogs, social media posts, email campaigns, and promotional materials.
  
• Optimise digital marketing channels, including social media, partnerships, and webinars.
  
• Track and analyse performance metrics (e.g., conversion rates and customer acquisition costs) to refine marketing efforts.
  
• Collaborate with creative teams to enhance branding, messaging, and campaign effectiveness.
  
• Oversee website performance optimisation, including landing page improvements and user experience enhancements.
  
• Manage outbound and inbound marketing strategies to drive lead generation and customer acquisition.
  

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
  
• Minimum of 3 years of experience in product marketing, digital marketing, or a similar role, preferably in a startup or tech environment.
  
• Strong understanding of product lifecycle, market research, and competitive analysis.
  
• Excellent communication, storytelling, and content creation skills.
  
• Proficiency in Google Ads, Google Analytics, and SEO tools (e.g., SEMrush, Ahrefs, Moz).
  
• Ability to think strategically and execute tactically.
  
• Self-starter with a proactive approach and the ability to thrive in a fast-paced, dynamic environment.
  
• Experience working with cross-functional teams and managing multiple projects simultaneously.