Marketing Officer

Responsibilities:

• Develop and execute marketing plans and campaigns aligned with business objectives.
• Conduct market research and analyze trends to identify new opportunities.
• Plan and coordinate promotional events, sponsorships, and brand activations.
• Oversee the production of marketing materials (brochures, flyers, presentations, etc.).
• Maintain and update the company website and social media accounts.
• Collaborate with sales teams to generate leads and support business development.
• Track, measure, and report on the effectiveness of marketing campaigns.
• Ensure brand consistency across all marketing channels.
• Work closely with the team lead to develop and implement the company’s strategic goals and objectives.

Requirements:

• A bachelor’s degree in marketing, business administration, finance, or a related field
• Minimum of 3 years of experience
• An MBA or master’s degree within this field is an added advantage
• Experience within the fintech industry will be preferred
• Experience working in the banking sector is required.
• Proven track record of scaling organizations and leading cross-functional teams.
• Strong financial acumen and experience with budgeting, forecasting, marketing, and performance management.
• Excellent marketing, leadership, communication, and decision-making skills.
• The candidate must have a good understanding of financial regulations, lending, blockchain, digital payments, or related sectors.