Marketing Manager/Lead

Responsibilities:

• Develop and execute an integrated marketing strategy aligned to sales and company revenue goals.
• Plan and run multi-channel acquisition campaigns (paid search, paid social, display, email, content, SEO, affiliates, and partnerships).
• Own the end-to-end funnel: awareness → consideration → booking → retention. Define metrics and dashboards to measure each stage.
• Manage the marketing budget; optimize spending by channel based on performance and ROI.
• Lead CRM strategy and automation (lead scoring, nurture workflows, segmentation, cross‑sell, and retention flows).
• Create and maintain a content calendar that supports SEO, social, email, and conversion rate optimization (CRO) efforts.
• Work closely with Sales, Operations, and Product teams to design conversion paths and booking funnels.
• Use analytics (GA4, Looker Studio/Data Studio, or equivalent) to analyze campaign performance and recommend optimizations.
• Line manage, mentor, and hire marketing staff; coordinate external agencies and freelancers as needed.
• Establish and grow B2B partnerships (corporate retreats, schools, diaspora groups, and travel influencers) to drive group bookings.
• Oversee creative assets and brand guidelines—ensure consistent brand voice across channels.
• Represent the company at industry events and manage PR and reputation initiatives where relevant.
• Ensure compliance with advertising and industry regulations and maintain data privacy standards.

What success looks like (KPIs & measurable targets):

• Increase monthly qualified leads (MQLs) and reduce cost-per-lead (CPL) while improving lead-to-booking conversion.
• Achieve defined ROAS targets on paid channels and maintain positive marketing contribution to revenue.
• Grow organic sessions and search visibility (SEO) quarter-on-quarter.
• Improve email open/click rates and conversion from automated nurture flows.
• Drive recurring B2B group bookings and partnerships that contribute to monthly revenue targets.
• Deliver measurable improvements to customer retention and up-sell rates.
  

Requirements:

• Bachelor's degree in Marketing, Business, Communications or related field (Master’s or MBA is a plus).
• 5+ years of marketing experience with at least 2 years managing a team or cross-functional projects. Travel/tourism experience preferred.
• Proven track record driving measurable revenue growth from digital channels (demonstrable campaign metrics).
• Strong analytical skills—comfortable with data, dashboards and Excel
• Hands-on with digital marketing platforms: Google Ads, Meta Business Suite, Google Analytics (GA4), SEO tools (SEMrush/Ahrefs), and email/CRM platforms (HubSpot, Zoho, Mailchimp, etc.).
• Experience with CRM-driven revenue funnels and marketing automation.
• Excellent communication, stakeholder management, and project management skills.

Preferred Skills & Tools:

• Certifications: Google Ads, Google Analytics, Meta Certified, or equivalent.
• Familiarity with design tools (Canva, Figma, Adobe Creative Cloud) and content production workflows.
• Experience with booking platforms and travel industry tech stacks is an advantage.
• Comfortable managing paid media budgets and measuring ROAS/CAC/LTV.
• Familiar with influencer marketing, UGC, and video-first social strategies.

Hiring Details & Team Structure:

• Role will manage 2–6 direct reports (content creator, performance marketer, CRM specialist, and social/community manager) depending on hiring stage.
• Works closely with Sales (B2C and B2B), Operations, and Customer Service.
• Line manager: General Manager / Managing Director.
  
• First 30 / 60 / 90 Day Plan (Expected Deliverable)
• 0–30 days: Audit current channels, campaigns, creative, and CRM.
• Deliver a gap analysis and prioritized road map.
• 31–60 days: Implement quick‑win optimizations (campaign re‑allocations, landing page improvements, lead capture flows) and begin A/B tests.
• 61–90 days: Launch the Q2 acquisition plan, establish dashboards for weekly reporting, and begin measurable growth on key KPI targets.

Benefits:

• Competitive salary (market aligned) and performance-based bonuses.
• Benefits: health insurance contribution, pension, training budget, and flexible/remote days.
• Role may include travel for events and partner meetings; travel expenses are covered per company policy.

Location: Abuja, Nigeria (Hybrid)