Marketing Manager

Responsibilities:

Campaign Execution:

• Plan, set up, and run paid and organic marketing campaigns across all relevant platforms.
• Monitor campaign performance in real time and make immediate adjustments.
• Ensure every advert placed is optimized for conversion and lead generation, not just impressions.

Lead Generation & Conversion Focus:

• Design campaigns with a clear objective, and get qualified prospects to take action. Call, message, visit, or inquire.
• Track every lead that comes in from every marketing touchpoint and ensure proper handoff to the sales team.
• Distinguish between engaged audiences and passive scrollers and build strategies that attract the former.

Content & Digital Marketing

• Oversee the creation of compelling marketing materials that do more than look good; they must drive response.
• Manage social media channels with an active, conversion-oriented approach.
• Develop email marketing, WhatsApp campaigns, and digital promotions that generate real traction.

Market Intelligence

• Stay ahead of what is working in real estate marketing locally and internationally.
• Identify new channels, platforms, and audiences that CW Real Estate is not yet reaching.
• Bring fresh, data-backed ideas to the table and then go and execute them.
• Provide clear, honest reporting on what is working and what is not..

Marketing Calendar Planning:

• Develop and manage detailed marketing calendars.
• Plan campaigns well in advance of events, launches, or promotions.
• Ensure the timely execution of all exclusive property.
• Draft and execute the blog post.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2 – 4years of marketing experience, with demonstrable campaign results.
• Proven experience running paid digital campaigns (Meta, Google, etc.).
• Strong understanding of organic and paid social media marketing.
• Experience in real estate marketing is an advantage, but not mandatory.
• Ability to work independently with minimal supervision.

Benefits:

• Competitive salary.
• Benefits (for Full-Time roles): HMO, Pension, company-provided technology, and materials.
• Additional Perks: Opportunity for creative freedom, portfolio building with high-value properties, and performance potential -based bonuses.