Marketing Manager

Responsibilities:

Marketing Strategy and Business Development

• Develop and implement comprehensive marketing and sales strategies for polythene products in line with company goals.
• Identify new markets, customers, and distribution channels to expand product reach and increase market penetration.
• Conduct market research to analyze customer needs, competitor activities, pricing trends, and industry developments.
• Recommend product positioning, pricing strategies, and promotional activities to improve competitiveness.
• Support the introduction of new products and product variations based on market demand.

Sales Management and Revenue Growth

• Drive sales growth by setting targets and monitoring performance against agreed sales objectives.
• Manage and supervise the sales and marketing team, including field marketers and distributors.
• Develop and maintain strong relationships with key customers, distributors, wholesalers, and dealers.
• Negotiate sales contracts, pricing agreements, and supply terms in collaboration with management.
• Ensure timely collection of payments and manage customer credit in coordination with finance/accounts.

Branding, Promotion, and Communication

• Plan and execute promotional campaigns, trade promotions, and brand visibility activities.
• Ensure consistent brand messaging across all marketing materials and customer touchpoints.
• Represent the company at trade fairs, exhibitions, and industry events.
• Coordinate advertising, merchandising, and customer engagement initiatives.

Customer Relationship Management

• Monitor customer satisfaction levels and address complaints or feedback promptly and professionally.
• Work closely with production and logistics teams to ensure product availability and timely delivery to customers.
• Maintain accurate customer and sales records, forecasts, and market intelligence reports.

Reporting and Performance Monitoring

• Prepare regular sales and marketing reports, forecasts, and performance analysis for management review.
• Track marketing expenditure and ensure cost-effective use of resources.
• Evaluate marketing campaigns and sales strategies, adjusting plans based on performance data and market trends.

Compliance and Organizational Support

• Ensure all marketing and sales activities comply with company policies and relevant regulations.
• Support the company’s strategic objectives by aligning marketing initiatives with overall business plans.
• Perform any other duties as may be assigned by Management.

Requirements:

• Minimum of a Bachelor’s degree in Marketing, Business Administration, or a related discipline.- A professional marketing certification will be an added advantage.
• Minimum of 5 years of relevant experience in marketing or sales, preferably within a manufacturing or plastic/polythene company.
• Proven track record of achieving sales growth and market expansion.
• Strong understanding of the manufacturing and FMCG / industrial products market, especially polythene and plastic products.
• Proven ability to develop and execute effective marketing and sales strategies.
• Excellent negotiation, persuasion, and relationship-management skills.
• Strong analytical skills with the ability to interpret market and sales data.
• Good leadership and team management capabilities.
• Excellent communication and presentation skills.
• High level of integrity, professionalism, and result orientation.
• Ability to work under pressure and meet sales targets.