Marketing Manager

Responsibilities:

Brand & Positioning:

• Develop and execute Duval Properties’ brand identity across digital platforms.
• Define brand tone, visual direction, and storytelling aligned with a premium positioning. 
• Ensure brand consistency across Lagos short-let and Abuja residential developments. 

Revenue-Focused Marketing:

• Own marketing strategy and hands-on execution for the Lagos beach house launch. 
• Personally create and publish content where required (Instagram reels, stories, captions, basic video and photo content). 
• Manage booking platforms, influencer collaborations, and paid ads.
• Drive occupancy, optimise pricing visibility, and increase direct bookings. 

Content Creation (Non-Negotiable):

• Personally create high-quality digital content using a phone and basic editing tools.
• Capture on-site photos and videos, short-form reels, behind-the-scenes, and lifestyle content. 
• Write strong captions, property descriptions, and marketing copy.
• Brief and oversee photographers and videographers when higher-end production is required. 

Performance Marketing & Lead Generation:

• Design campaigns that generate enquiries, bookings, and qualified leads.
• Track KPIs including cost per lead, conversion rates, and occupancy performance.
• Build and manage basic CRM systems (email lists, WhatsApp funnels, retargeting). 

Brand & Demand Building - Abuja Luxury Apartments:

• Build early-stage awareness and demand ahead of construction. 
• Create and manage “coming soon” narratives and construction journey content.
• Support sales with marketing materials, landing pages, and investor communications. 

Partnerships & PR:

• Develop partnerships with influencers, brands, and corporates. 
• Support PR efforts, including features, launches, and private viewings. 

Requirements:

• 5 - 8+ years marketing experience (real estate, hospitality, luxury, or lifestyle preferred). 
• Proven ability to personally create content (video, photo, captions, reels).
• Strong digital marketing and social media execution skills. 
• Commercial mindset with focus on ROI. 
• Excellent aesthetic judgement and attention to detail. 
• Comfortable working in a lean, founder-led environment.

What Success Looks Like:

• Strong occupancy and revenue for the Lagos beach house. 
• Consistent, high-quality content published weekly. 
• A clear, recognisable premium brand for Duval Properties.
• Pre-completion demand for Abuja residential units.
• Marketing is viewed internally as a revenue driver rather than a support function. 

Nice-to-Have:

• Experience with short-let or hospitality marketing.
• Familiarity with Lagos and Abuja markets. 
• Experience launching brands or developments from scratch.

Location: Lagos (Hybrid) 

Remuneration: NGN 600,000 - 800,000