Marketing Manager

Responsibilities:

Strategic Planning and Execution:

• Develop and implement comprehensive marketing strategies for pharmaceutical products to drive brand growth and market penetration.
• Conduct market research and competitive analysis to identify trends, opportunities, and threats.

Product Management: 

• Manage the lifecycle of pharmaceutical products, including launches, rebranding, and sunset strategies. 
• Work closely with R&D, sales, and medical teams to ensure product alignment with market needs.

Campaign Management: 

• Design and execute targeted marketing campaigns across multiple channels (digital, print, events, etc.).
• Monitor and analyze campaign performance, optimizing for ROI and engagement.

Stakeholder Collaboration:

•  Collaborate with cross-functional teams, including sales, regulatory affairs, and medical affairs, to ensure marketing initiatives comply with industry regulations and achieve business goals. 
• Build relationships with key opinion leaders (KOLs), healthcare professionals, and industry partners.

Digital Marketing:

• Leverage digital tools and platforms to enhance product visibility and customer engagement. 
• Oversee the development of marketing materials, including content for websites, social media, and email campaigns.

Budget Management:

• Prepare and manage marketing budgets, ensuring cost-effectiveness and efficient allocation of resources.

Compliance:

• Ensure all marketing activities comply with pharmaceutical regulations and local guidelines.

Requirements:

• Bachelor’s degree in Pharmacy and a Master’s degree.
• 5 years of marketing experience in the pharmaceutical industry.
• Strong knowledge of pharmaceutical product lifecycle management and industry regulations.
• Experience in digital marketing, analytics, and CRM tools.
• Exceptional communication, presentation, and interpersonal skills.
• Proven ability to lead and manage teams.
• Strategic thinker with strong problem-solving and decision-making skills.