Marketing Manager

Responsibilities:

• Develop and implement marketing strategies aligned with the company's business objectives.
• Build and manage the company's brand identity across all marketing channels.
• Plan and execute advertising campaigns, promotions, and product launches.
• Conduct market research to identify customer needs, industry trends, and competitor activities.
• Develop strategies to penetrate new markets and increase market share.
• Collaborate closely with the Sales team to generate quality leads and improve customer acquisition.
• Manage the company's digital presence, including social media platforms, website, and online advertising.
• Create marketing materials such as brochures, flyers, catalogues, banners, and product presentations.
• Coordinate participation in trade fairs, exhibitions, and industry events.
• Build relationships with distributors, wholesalers, retailers, and key business partners.
• Monitor marketing budgets and ensure efficient allocation of resources.
• Measure campaign performance using KPIs and provide regular performance reports.
• Oversee content creation, including photography, videos, and promotional materials.
• Work with production and operations teams to effectively communicate product features and availability.
• Supervise and mentor marketing staff and external vendors where necessary.

Requirements:

• Minimum of 3–4 years of marketing experience, with at least 1 year in a managerial role.
• Strong knowledge of digital marketing strategies and social media management.
• Experience with branding, campaign planning, and market research.
• Proficiency in Microsoft Office Suite and marketing tools.
• Experience using graphic design tools (Canva, Adobe Creative Suite, etc.) is an added advantage.
• Excellent communication, negotiation, and presentation skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently and manage multiple projects simultaneously.