Marketing Manager

Responsibilities:

• Develop and implement effective marketing strategies for the company’s loan and investment products.
• Lead marketing campaigns across digital, social media, field marketing, partnerships, and other relevant channels.
• Develop strategies to attract new customers and increase customer retention.
• Identify market opportunities, customer needs, and emerging industry trends.
• Oversee lead generation and customer acquisition activities.
• Monitor and evaluate marketing campaigns and provide regular performance reports.
• Work closely with the sales team to develop strategies for achieving revenue and customer acquisition targets.
• Develop marketing materials, promotional content, and product communication.
• Manage the company’s brand image and ensure consistent communication across marketing channels.
• Build strategic partnerships and explore new business development opportunities.
• Monitor competitors and recommend strategies to maintain a competitive position.
• Manage marketing budgets and ensure effective use of marketing resources.
• Set marketing targets and monitor team performance.

Requirements:

• Bachelor’s Degree/HND in Marketing, Business Administration, Communications, or a related field.
• 3–5 years of experience in marketing, preferably in financial services, banking, fintech, lending, or investment.
• Proven experience developing and executing successful marketing strategies.
• Strong knowledge of digital marketing, social media, and lead generation.
• Excellent leadership, communication, negotiation, and analytical skills.
• Strong understanding of customer acquisition and retention strategies.
• Ability to analyze market trends and marketing performance data.
• Proficiency in Microsoft Office and relevant digital marketing tools.
• Must be strategic, creative, proactive, and results-oriented.