Marketing Manager

Company Description:

Black Carat – Gifts & Hampers is a growing, customer-focused gifting brand based in Abuja, Nigeria, specializing in curated gift boxes, corporate hampers, and bespoke gifting experiences.

The company helps individual and corporate clients celebrate occasions with thoughtfully selected, high-quality products. Black Carat emphasizes creativity, attention to detail, and excellent service to deliver memorable gifts that reflect each client’s unique needs. Team members are encouraged to bring fresh ideas, support brand growth, and contribute to a positive, collaborative work environment.

Role Description:

The Marketing Manager is a full-time, on-site role based in Abuja, responsible for driving brand awareness, customer engagement, and sales growth for Black Carat – Gifts & Hampers.

The role involves developing and executing marketing strategies, planning campaigns for seasonal and corporate gifting, and managing social media and digital channels. Day-to-day tasks include creating content for online platforms, coordinating photoshoots and promotional materials, analyzing campaign performance, and maintaining a consistent brand voice.

The Marketing Manager will also collaborate with sales and operations to design promotions, manage partnerships, and ensure that marketing activities align with business goals and customer needs. This position requires hands-on involvement in local events, vendor collaborations, and customer outreach to strengthen the brand’s presence in Abuja.

Qualifications

• Experience in marketing strategy and campaign management, including planning, execution, and performance analysis.
• Strong digital marketing skills, such as social media management, basic content creation, and familiarity with online advertising tools.
• Ability to develop brand positioning, manage visual and written brand communication, and maintain a consistent brand identity.
• Proficiency in written and verbal communication, with strong copywriting skills for promotional and customer-facing content.
• Strong organizational and project management skills, including managing multiple campaigns and deadlines.
• Comfort working on-site in Abuja, with the ability to collaborate closely with cross-functional teams and external partners.
• Relevant academic background in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Prior experience in retail, e-commerce, gifting, or hospitality marketing is an advantage.
• Data-driven mindset, with the ability to use insights to improve customer engagement and sales results.
• Creativity, customer-focus, and a willingness to take initiative in a growing

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