Marketing Manager

Responsibilities:

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard-copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.

Requirements:

• Must possess a bachelor’s degree or Higher National Diploma in Marketing, Actuarial Science, Insurance or a related field
• Minimum of 3- 5 years of experience in the field.
• Good project management skills and a sound understanding of the principles of marketing
• Must be a good communicator—provides clear, concise written/verbal communications appropriate to the audience.
• Results driven—strives to make a difference; enjoys a challenge and working under pressure to achieve the objective
• Self-motivated – ability to manage campaigns with a minimum of supervision.
• Must be computer literate and comfortable with Microsoft Windows, Microsoft Office (excel, Word, and PowerPoint) applications and the Internet
• Digital marketing knowledge will be an advantage.
• Cognate experience in Health Insurance will be an added advantage.