Marketing Supervisor
Job summary
The Marketing Manager is responsible for developing, implementing, and overseeing marketing strategies that promote the organization’s products or services. The role focuses on brand growth, customer engagement, market research, and driving sales through effective marketing campaigns.
Job descriptions & requirements
Responsibilities:
- Develop and execute comprehensive marketing strategies and campaigns
- Manage brand positioning and ensure consistent brand messaging across all platforms
- Conduct market research to identify customer needs, trends, and competitive activity
- Plan and manage marketing budgets and monitor return on investment (ROI)
- Supervise and mentor marketing team members or external vendors
- Track, analyse, and report on campaign performance and key marketing metrics
- Collaborate with sales and other departments to align marketing efforts with business goals
- Organise promotional events, product launches, and brand activation.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, or a related field
- Proven experience as a Marketing Manager or similar role
- Strong understanding of digital and traditional marketing channels
- Excellent communication, leadership, and interpersonal skills
- Analytical skills with the ability to interpret marketing data and insights
- Creativity combined with strategic thinking
- Proficiency in marketing tools, analytics platforms
- Ability to manage multiple projects and meet deadlines
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