Marketing Manager

Responsibilities:

Go-to-Market & Growth:

• Plan and execute UrbanWish’s launch marketing strategy for Lagos and Abuja.
• Drive user acquisition through paid ads, SEO, influencer partnerships, and content.
• Support provider acquisition campaigns in collaboration with sales reps and partners.
• Continuously test, measure, and optimize acquisition funnels to improve CAC and conversion.

Performance & Digital Marketing:

• Manage paid campaigns across Google Ads, Meta (Instagram/Facebook), TikTok, and other relevant channels.
• Own SEO and content strategy to grow organic traffic.
• Track performance metrics (traffic, conversion rates, CAC, LTV, bookings, revenue).
• Prepare weekly and monthly performance reports with actionable insights.

Brand & Content:

• Build and maintain a strong, consistent UrbanWish brand voice across all touchpoints.
• Oversee creation of marketing assets: landing pages, email campaigns, flyers, videos, and social content.
• Coordinate influencer partnerships and creator campaigns tailored to Nigerian audiences.
• Ensure messaging clearly communicates UrbanWish’s value to both users and service providers.

CRM, Email & Retention:

• Manage newsletter campaigns for users, providers, and investors.
  
• Set up lifecycle marketing (onboarding, reminders, re-engagement, referrals).
  
• Collaborate with the product team to improve retention, repeat bookings, and reviews.

Collaboration & Leadership:

• Work closely with product and engineering teams to align marketing with feature rollouts.
• Manage external partners (creative agencies, influencers, PR, media buyers).
• Help build and scale an in-house marketing team as UrbanWish grows.

Requirements:

• 2–4 years of experience in growth marketing, digital marketing, or brand marketing.
• Experience working in startups, marketplaces, fintech, travel, or consumer internet businesses.
• Strong understanding of performance marketing, funnels, and analytics.
• Proven experience executing campaigns in Nigeria or similar emerging markets.
• Ability to manage multiple projects in a fast-paced, ambiguous environment.
• Excellent written and verbal communication skills.

Preferred Requirements:

• Experience in marketing a two-sided marketplace.
• Familiarity with tools like Google Analytics, Meta Ads Manager, Mailchimp, HubSpot, or similar.
• Experience working with influencers and creators.
• Early-stage startup or launch experience.

What Success Looks Like:

• A successful public launch with strong brand awareness in Lagos and Abuja.
• Consistent growth in user sign-ups and paid bookings.
• Efficient CAC with clear performance tracking.
• Strong alignment between marketing, provider acquisition, and product teams.
• A repeatable growth engine ready to scale across Nigeria.