Marketing Lead
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New
Job summary
We are seeking a creative, proactive, and results-driven Marketing Lead to manage marketing initiatives for multiple businesses: in the education and tech spaces. The successful candidate will develop and execute marketing strategies to increase brand awareness, attract customers, generate leads, and drive business growth for the organisations.
Min Qualification:
Degree
Experience Level:
Mid level
Experience Length:
3 years
Language Requirement:
English
Work Type:
Full Time
Working Hours:
8 to 5
Applicant Location:
Nigeria
Job descriptions & requirements
Responsibilities:
- Develop and implement marketing strategies tailored to each business.
- Manage social media accounts, including content planning, publishing, and community engagement.
- Create engaging graphics, videos, captions, promotional materials, and other marketing content.
- Plan and execute campaigns to attract enrolments and onboard new clients.
- Manage paid advertising campaigns and recommend cost-effective marketing channels.
- Identify partnership, referral, email marketing, and other customer acquisition opportunities.
- Monitor marketing performance, track leads and conversions, and prepare regular reports.
- Collaborate with management to plan and execute marketing initiatives.
Requirements:
- A minimum of a BSc in a related field
- Experience in digital marketing, social media management, and content creation.
- Proficiency in Canva and video editing tools such as CapCut.
- Proficiency in Photoshop, CorelDraw, and graphic design tools.
- Good copywriting, communication, creativity, and organisational skills.
- Understanding of lead generation, paid advertising, and digital marketing analytics.
- Ability to manage multiple brands and work independently.
- A portfolio of previous work is an advantage.
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