Marketing Lead

Responsibilities:

• Develop and execute integrated marketing strategies to drive brand awareness, positioning, and business growth.
• Lead the planning and execution of multi-channel marketing campaigns across digital, social, and performance platforms.
• Drive customer acquisition initiatives and optimize full lifecycle marketing, including retention, loyalty, and rewards programs.
• Strengthen brand perception and ensure consistent messaging, tone, and identity across all customer touchpoints.
• Oversee digital marketing operations, including social media, content strategy, and online engagement.
• Develop and manage content calendars to ensure consistent and timely delivery of marketing campaigns and assets.
• Build and manage influencer and creator partnerships to support campaigns, brand visibility, and acquisition goals.
• Monitor, analyze, and optimize marketing performance metrics to improve engagement, conversion, and ROI.
• Work closely with commercial, product, and growth teams to align marketing initiatives with business objectives.

Requirements:

• Minimum 5 years of experience in marketing, growth marketing, brand management, or related roles.
• Prior experience in the sports betting or gaming industry is required.
• Strong understanding of customer acquisition, retention, and lifecycle marketing strategies.
• Proven experience working with influencers, creators, or affiliate/influencer marketing networks.
• Strong ability to plan and execute integrated marketing campaigns across digital platforms.
• Comfortable working in fast-paced, performance-driven environments with high ownership expectations.
• Strong analytical skills with the ability to interpret performance data and optimize campaigns accordingly.
• Excellent communication, collaboration, and organizational skills.