Marketing & Growth Lead

Responsibilities:

Campaign Strategy & Execution:

• Develop end-to-end marketing strategies for singles, EPs, albums, artist launches, and major campaigns.
• Build campaign plans from pre-release through post-release.
• Establish objectives, target audiences, positioning, messaging, and success metrics.
• Determine the appropriate mix of paid, organic, creator, influencer, editorial, community, partnership, and grassroots marketing.
• Develop campaign narratives and creative angles that connect artists and music with the right audiences.
• Identify opportunities to create cultural moments and continuously optimize campaigns based on performance.
• You should be able to look at a release and answer like who are we trying to reach? why should they care? where do they spend their attention? what will make them act? how will we know whether it worked?

Digital Marketing & Growth:

• Lead MVG's digital growth strategy across relevant channels, including TikTok, Instagram, YouTube, Meta, Google, Snapchat, streaming platforms, creator ecosystems, digital communities, and emerging platforms.
• Test and optimize audiences, creative, messaging, formats, placements, and objectives while continuously studying how platforms and consumer behavior evolve.

Creator, Influencer & Cultural Marketing:

• Develop relationships with creators, tastemakers, influencers, communities, and digital personalities.
• Identify partners based on audience relevance, credibility, engagement, content quality, and demonstrated influence.
• Develop creator seeding and activation strategies.
• Identify emerging creators and cultural tastemakers early.
• Test different creator profiles, formats, audiences, and activation models.\
• Track performance and develop high-value relationships that can become long-term strategic assets for MVG.
• Follower count alone is not the objective. Influence, relevance, audience behavior, and measurable impact matter more.

Marketing Intelligence & Cultural Research:

• Continuous study of emerging artists and breakout songs
• Continuous study of successful music marketing campaigns
• Continuous study of creator ecosystems and digital culture
• Continuous study of consumer behavior
• Continuous study of platform developments
• Continuous study of online communities
• Continuous study of broader market activity
• Continuous study of emerging technologies
• Continuous study of global entertainment trends
• Continuous study of new forms of music discovery
• Bring intelligence, opportunities, and ideas to the organization proactively.

Data, Analytics & Performance:

• Data is fundamental to how MVG makes marketing decisions.
• Monitor and interpret metrics including Reach and engagement, Audience growth, Content and creator performance, Cost efficiency, Conversion, Streaming and playlist growth, YouTube performance, Geographic growth, Paid media efficiency, Organic vs. paid contribution and Overall campaign performance
• Reporting numbers is not the objective. Turning numbers into decisions is.

You should be able to answer:

• What happened? Why did it happen?
• What does the data suggest?
• What should we change, scale, or stop?

Testing & Experimentation:

• Develop a disciplined culture of experimentation across creative, messaging, content formats, creators, audiences, platforms, paid media, release timing, seeding, communities, partnerships, and distribution.
• Every meaningful experiment should have: A hypothesis → a defined test → a measurable outcome → a conclusion → a next action.
• If something isn't working, identify it quickly.
• If something is working, understand why. If it can be scaled, scale it. If it works repeatedly, turn it into a system.

Resource Allocation & Marketing Efficiency:

• MVG believes intelligent resource allocation is a competitive advantage.
• You will determine where marketing resources can create the greatest impact, test efficiently, reallocate based on evidence, negotiate effectively, identify waste, and ensure significant expenditures have a clear purpose and measurable objective.

Build MVG's Marketing Operating System:

• This role extends beyond individual campaigns.
• You will help build the infrastructure that allows MVG's marketing capabilities to improve over time.

Requirements:

• 1-3+ years of experience in marketing, digital marketing, growth marketing, performance marketing, music marketing, entertainment, media, creator marketing, consumer brands, agencies, technology, or a related field.
• Demonstrated experience developing and executing campaigns with measurable results.
• Strong understanding of digital platforms, consumer behavior, and modern media.
• Experience with paid digital marketing and performance optimization.
• Experience working with creators, influencers, tastemakers, or digital communities.
• Strong analytical, strategic, and decision-making skills.
• Experience managing marketing budgets and external partners.
• Demonstrated ability to operate independently and take ownership of outcomes.
• Strong written and verbal communication.
• Music or entertainment experience is preferred, but exceptional candidates from other high-growth digital environments are strongly encouraged to apply.
• A strong track record matters more than having the perfect resume.
• If you have built something, grown something, broken through with a campaign, or generated measurable results in an unconventional environment, we want to hear from you.

Why Join MVG?:

• This is an opportunity to help build the marketing infrastructure of a company with global ambitions.
• You won't simply execute campaigns. You'll help shape how MVG discovers opportunities, creates cultural momentum, builds audiences, and develops artists into lasting careers
• The systems, relationships, insights, and playbooks you build will continue to influence the company long after individual campaigns are complete.
• For the right person, this is an opportunity to help build something much larger than any individual release.

Who You Are:

• You are unusually curious about why people pay attention.
• You study music, culture, creators, campaigns, consumer behavior, and data because you genuinely want to understand what drives momentum.
• You notice opportunities early.
• You have strong opinions but change them when the evidence says you should.
• You naturally ask, why? what if? how do we test it? how do we scale it?
• You are analytical without losing creative instinct, resourceful without being limited by resources, and proactive enough to bring opportunities to the organization rather than wait for instructions.

What Success Looks Like for the First 90 Days:

• Establish a repeatable campaign framework.
• Implement clear testing, measurement, and reporting.
• Establish marketing KPIs and resource-allocation principles.
• Build a strong creator/tastemaker network.
• Create a system for identifying, scaling, and discontinuing initiatives.
• Begin building MVG's marketing intelligence and playbook library.

Long Term:

• Build a marketing and growth engine that becomes smarter, faster, more efficient, and more effective with every release helping MVG consistently discover opportunities, create demand, develop audiences, and build lasting artist careers.

Location: Lagos, Nigeria — Hybrid