Marketing Executive
Job summary
We are seeking a highly creative and results-driven Marketing Executive with strong e-commerce expertise to drive brand growth, online visibility, and revenue across digital channels. This role is critical to developing and executing innovative marketing strategies that enhance customer engagement and optimise online sales performance.
Job descriptions & requirements
Responsibilities:
- Develop and execute digital marketing strategies to drive qualified leads and online conversions.
- Manage and optimize our e-commerce platform, landing page, and product/service listings.
- Create and run targeted campaigns across paid ads, email marketing, SEO, LinkedIn, and content channels.
- Collaborate with sales and business development teams to align marketing efforts with revenue goals.
- Optimize lead funnels, conversion paths, and customer touchpoints across the B2B journey.
- Track and analyze campaign performance, lead quality, and ROI using analytics tools.
- Ensure consistent brand messaging across all B2B digital platforms.
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2–4 years of experience in B2B, digital, or e-commerce marketing.
- Proven experience supporting B2B lead generation and conversion campaigns.
- Highly creative with strong messaging and campaign execution skills.
- Monitors social media reach, website traffic, and search engine visibility to assess overall brand exposure.
- Excellent written and verbal communication skills.
- Stay updated on industry trends and suggest new marketing ideas
- Experience with CRM tools, marketing automation, and analytics platforms is an advantage.
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