Marketing Executive
Job summary
The Marketer is responsible for promoting the organization’s technology training programs and CBT (Computer-Based Test) services to schools and educational institutions. The role focuses on identifying potential partner schools, building relationships with school administrators, and driving student enrollment for tech courses and digital skills
Job descriptions & requirements
Responsibilities:
School Partnership Development:
- Identify and approach primary schools, secondary schools, and educational institutions for potential partnerships.
- Present the organization’s tech courses, coding programs, AI tools training, and CBT solutions to school administrators.
- Build and maintain relationships with school owners, principals, and ICT coordinators.
- Facilitate agreements for schools to adopt the organization’s training programs.
Program Promotion:
- Promote technology training programs such as coding, AI tools, and digital literacy courses.
- Introduce schools to the benefits of Computer-Based Test (CBT) solutions for examinations and assessments.
- Support marketing campaigns and outreach programs targeting schools and students.
Lead Generation & Conversion:
- Generate leads by identifying schools that require technology education or CBT services.
- Assist in converting leads into active partnerships or training enrollments.
- Follow up with potential partner schools to maintain engagement.
Market Research:
- Research and identify schools that may benefit from technology training or CBT systems.
- Gather insights on schools’ ICT needs, infrastructure, and training requirements.
- Monitor competitor offerings and industry trends in EdTech training.
Reporting and Documentation:
- Maintain records of schools contacted, meetings conducted, and partnerships established.
- Provide periodic reports on outreach activities, leads generated, and partnerships secured.
Requirements:
- Minimum HND
- 1 - 2 years of experience.
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