Marketing Executive

Responsibilities

Marketing and campaigns:

• Plan and run marketing campaigns, product launches, promotions and brand activations.
• Plan and develop content for advertisements and promotional materials.
• Track and analyse campaign performance, and find ways to improve reach, engagement, leads and conversions.

Brand strategy and visibility:

• Put the brand strategy into practice across all digital and physical platforms.
• Keep brand voice, identity, messaging and visuals consistent, and make sure all materials reflect the brand’s positioning.
• Develop creative strategies to increase brand awareness and visibility.
• Monitor industry trends and emerging opportunities 

Content creation and community:

• Create and manage content for Instagram, TikTok and other relevant platforms, including short-form video.
• Maintain a content calendar and posting schedule.
• Capture behind-the-scenes moments, makeup transformations, product features and client experiences.
• Write brand-aligned captions and storytelling content.
• Engage with our online community, build relationships with the audience, and use comments, messages and feedback to find growth opportunities.

Partnerships and collaborations:

• Identify and approach influencers, content creators, beauty professionals and brand partners.
• Coordinate partnerships, influencer gifting, PR packages, pop-ups and brand activations.
• Build and maintain strong relationships with creators and partners.

Requirements:

• Bachelor’s degree in Marketing, Brand Management, Mass Communications or a related field.
• Minimum of 3 years’ experience in marketing, brand management, digital marketing or a similar role.
• Strong understanding of social media, particularly Instagram and TikTok, and experience creating, editing and managing content.
• Knowledge of Meta Ads, Google Analytics and email marketing.
• Strong written and verbal communication, creativity, organisation and attention to detail.
• Passion for beauty, branding and storytelling.
• Able to work independently and to collaborate with others.
• Completed NYSC.
• Available for a full-time, on-site role and able to resume immediately.
• Beauty, cosmetics, fashion or lifestyle experience.

Compensation and benefits:

• Remuneration: NGN 250,000 monthly
• HMO/health insurance
• Location: Oniru, VI