Marketing Executive

Responsibilities:

Develop and Implement Marketing Strategies:

• Collaborate with the marketing team to create and execute comprehensive marketing plans.
• Identify target audiences and tailor marketing campaigns accordingly.
• Conduct market research to stay updated on industry trends and competition.

Digital Marketing and Social Media Management:

• Manage the school's online presence, including the website and social media platforms.
• Create engaging content, including blog posts, social media updates, and email campaigns.
• Monitor and analyze digital marketing performance metrics.

Events and Promotions:

• Organize and participate in promotional events, open days, and exhibitions.
• Coordinate with various departments to ensure successful event execution.
• Develop promotional materials and collateral to support marketing efforts.

Collaboration and Relationship Building:

• Build and maintain relationships with parents, alumni, and prospective students.
• Liaise with internal stakeholders to gather information and insights for marketing initiatives.

Content Creation and Branding:

• Create compelling marketing materials, including brochures, flyers, and videos.
• Ensure brand consistency across all marketing collateral and communications.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in marketing, preferably in the education sector.
• Strong understanding of digital marketing tools and platforms.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.