Marketing Director

Responsibilities:

Strategic Category Leadership:

• Develop long-term category growth strategies that transcend individual brands.
• Identify and size growth opportunities using consumer, market, and competitive insights.
• Lead annual category planning and prioritize growth drivers across markets.
• Shape the innovation and renovation pipeline to unlock incremental growth.
• Partner with global teams to localize category strategies for West Africa.

Commercial & P&L Management:

• Translate marketing strategies into revenue, profit, and share growth.
• Lead annual operating plans, resource allocation, and investment prioritization.
• Forecast category performance and deliver against Annual Contract and Strategic Plan commitments.
• Partner with finance and sales to optimize pricing, mix, and channel strategies.

Consumer & Brand Expertise:

• Build deep understanding of consumer behavior, demand spaces, and cultural drivers.
• Develop compelling brand positioning and portfolio architecture.
• Create integrated marketing communications and 360-degree campaigns across traditional, digital, and experiential channels.
• Ensure brand consistency and excellence across all consumer touchpoints.

Cross-Functional Leadership:

• Influence senior stakeholders across marketing, sales, finance, insights, supply chain, and global teams.
• Lead and inspire virtual and matrix teams across multiple geographies.
• Drive alignment on category priorities and commercial execution.
• Foster collaboration across business units to unlock synergies and scale.

Data & Analytics:

• Apply advanced analytics to model growth scenarios and inform strategic choices.
• Lead competitive intelligence and market performance reviews.
• Use financial reporting and demand space analysis to guide decision-making.
• Champion data-driven culture and evidence-based marketing.

Technical Competencies:

• Category Strategy
• Portfolio Management
• Innovation & Renovation Strategy
• Consumer Insights
• Commercial Planning
• P&L Management
• Forecasting & Growth Modeling
• Integrated Marketing Communications
• Digital Marketing
• Competitive Intelligence

Leadership Competencies:

• Executive Stakeholder Management
• Influencing Without Authority
• Matrix Leadership
• Strategic Thinking
• Change Leadership
• Cross-Cultural Collaboration
• Decision Making Under Ambiguity
• Resource Prioritization

Requirements:

• Minimum of10 years of progressive marketing leadership experience in FMCG.
• Proven track record in category strategy, brand building, and commercial delivery.
• Experience leading multi-market teams in complex, matrix environments.
• Strong analytical capability and comfort with financial modeling.
• Demonstrated success in innovation, portfolio management, and integrated marketing.
• MBA or advanced degree preferred.

What Success Looks Like:

• Category growth above market.
• Breakthrough innovation launches with strong commercial impact.
• Clear, insight-driven category strategy adopted across markets.
• Strong cross-functional alignment and execution discipline.
• Elevated brand equity and consumer engagement.
• Delivery of revenue, profit, and market share targets.

Why Join Us: This is a high-visibility leadership role with the opportunity to shape the future of leading categories across one of the most dynamic regions in the world. You will influence strategy, lead transformation, and drive meaningful commercial impact.