Marketing & Communications Officer

Responsibilities:

Marketing & Brand Management:

• Develop and implement marketing plans and promotional campaigns aligned with business goals.
• Ensure consistent brand identity across all communication channels and materials.
• Conduct market research to identify trends, competitor activities, and client insights.
• Track campaign performance and ensure measurable contribution to revenue growth. 

Digital Marketing & Content Creation:

• Manage all digital platforms (website, social media, email) and oversee content creation and scheduling. Implement paid digital campaigns (Google, Meta, etc.) and optimize performance based on analytics.
• Maintain a monthly content calendar to ensure consistent and engaging communication.
• Develop creative content (posts, videos, newsletters) that reflects the LaserDerm brand.

Corporate Communications & PR:

• Prepare press releases, newsletters, and other communication materials.
• Maintain relationships with media, influencers, and corporate partners to enhance brand visibility.
• Handle public and client feedback promptly to ensure positive brand perception.
• Coordinate internal communication to ensure clarity and consistency across the organization.

Events, Partnerships & Campaigns:

• Plan and execute marketing events, collaborations, and promotional activities.
• Partner with external brands and influencers to drive awareness and engagement.
• Support clinic promotions and product launches through creative campaign concepts.

Reporting & Collaboration:

• Prepare monthly marketing reports and analytics summaries highlighting ROI, engagement, and lead conversion.
• Collaborate with the Client Relations and Operations teams to align marketing initiatives with client experience and business goals.

Requirements:

• Strong knowledge of marketing principles, brand strategy, and communications.
• Excellent written and visual communication skills.
• Excellent digital marketing skills (social media management, SEO/SEM, Google Ads, email campaigns).
• Proficiency in social media management tools, Google Analytics, and content creation platforms (e.g., Canva).
• Analytical mindset with the ability to measure and report campaign performance.
• Creativity, organization, and attention to detail.
• Ability to multitask and meet deadlines in a dynamic environment.
• Creative thinker with strong content creation and storytelling ability.
• Data-driven with the ability to interpret analytics and derive actionable insights.
• Strong project management and organizational skills.
• Experience managing marketing budgets and campaign ROI.