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4 weeks ago

Job Summary

The role is responsible for the internal and external marketing of Caring Habitat with an overarching objective of communicating the brand, liaising with stakeholders, improving market position and assisting the organization to meet its financial target.

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description/Requirements

Responsibilities:

  • Develop marketing strategies to make Caring Habitat a household name in the community
  • Develop marketing budget
  • Managing the production of marketing materials including leaflets, posters, flyers, newsletters etc.
  • Content development for awareness creation through the various social media platform
  • Sourcing advertising opportunities and placing advertisements in traditional/online media
  • Organizing and attending events that will generate market lead for the organization
  • Relating with partner hospitals, clinics and other healthcare professionals to establish mutually beneficial relationships
  • Conducting market research and leveraging on data to advise management on market leads and opportunities.
  • Other duties assigned relating to marketing and development of business strategies


Requirements:

  • Minimum academic qualification of a Degree in Marketing, Advertising, Public Relations or equivalent from a recognized institution
  • Experience in Health Care Marketing is a mandatory requirement
  • 5 years professional experience in sales/marketing especially in the health sector.
  • Excellent writing skills
  • Excellent verbal communication skills
  • Networking, prospecting, public speaking and presentation skills
  • Computer literate
  • Knowledge of metrics and analytics and understanding of campaign effectiveness
  • Knowledge of social media marketing and website content management
  • Knowledge of PR and event planning
  • Friendly, confident and enjoys interpersonal relationship
  • Confidentiality
  • Must be creative, dynamic and innovative
  • Ability to work under pressure

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