Marketing Associate

Responsibilities:

Business Development & Client Acquisition:

• Identify, develop, and convert new business opportunities through strategic networking, referrals, and direct outreach.
• Build and maintain strong relationships with prospective clients and key referral sources, including Estate Associations, social clubs, professional bodies, real estate developers, churches, estate agents, and other relevant organizations and communities.
• Represent the company at networking events, conferences, exhibitions, and industry engagements to increase brand awareness and generate qualified leads.
• Develop and maintain a healthy sales pipeline and follow up with prospects to convert leads into clients.

Product Demonstrations & Presentations:

• Conduct virtual or in-person product demonstrations, presentations, and software walkthroughs for prospective and existing clients.
• Clearly communicate the value proposition and key features of the company's products and services.

Customer Onboarding

• Guide new customers through their initial setup and onboarding to ensure they derive maximum value from our technology.

Customer Support & Product Feedback:

• Serve as the bridge between users and the product team by identifying bugs, gathering customer feedback, and recommending product improvements based on user experience.

Marketing Campaign Execution:

• Plan, implement, and manage integrated marketing campaigns across digital, email, social media, and other relevant channels.

Brand Strategy & Positioning:

• Help shape the company's brand voice, messaging, and market positioning to strengthen brand awareness and competitive advantage.

Performance Tracking & Reporting:

• Monitor, analyse, and report on campaign performance, lead generation activities, and return on investment (ROI), using insights to continuously improve marketing effectiveness.

Cross-Functional Collaboration:

• Partner with product, design, sales, and leadership teams to align marketing initiatives with the company's strategic objectives.

Requirements:

• Minimum qualification of BSC
• 3 years of previous experience in a similar role

Benefits:

• Competitive compensation package and performance-based incentives.
• Flexible work arrangements (Hybrid).
• Health and wellness benefits.
• A collaborative, non-bureaucratic culture with significant opportunities for career growth and professional development.