Marketing Associate

Responsibilities:

Digital Marketing (50% of time) :

Social Media Management: 

• Create, schedule, and post content daily across Social media. Content includes product showcases, tutorials, customer testimonials, and behind-the-scenes. 
• Content Creation: 
• Shoot and edit short-form videos (Reels, TikTok) demonstrating product use (e.g., cleaning sneakers with Jason Markk, unboxing G-Shocks).
• Take high-quality photos for product listings and campaigns. 

Influencer & Community Management:  

• Identify and reach out to sneaker, lifestyle, and tech influencers.
• Coordinate product seeding, track deliverables, and measure ROI. 

Email Marketing: 

• Build and manage email lists.
• Create monthly newsletters featuring promotions, new arrivals, and educational content. 

Performance Tracking: 

• Use Meta Business Suite, Google Analytics (if applicable), and native platform insights to track reach, engagement, click-through rates, and conversions. Submit weekly digital marketing reports. 

Offline Marketing (40% of time):

In-Store & Retail Activations:  

• Plan and execute in-store promotions at partner retail locations (e.g., SLOT stores, sneaker boutiques, supermarkets stocking Jason Markk).
• Set up displays, train retail staff on product features, and run demo days. 

Events & Pop-Ups: 

•  Organize or participate in sneaker conventions, school fairs (for calculators), pop-up shops, and outdoor activations.
• Coordinate logistics, staffing, and giveaways. 

Field Marketing: 

• Work with the sales team to align field efforts. 

Partnership Support: 

• Collaborate with the Business Development team to create marketing materials for new retail partners (shelf talkers, posters, digital assets). Support partner launch events. 

Integrated Campaigns (10% of time) :

• Plan and execute 360° campaigns around key moments: back-to-school (calculators), festive season (G-Shocks), sneaker culture events (Jason Markk). 
• Ensure consistent messaging and branding across all digital and offline touchpoints.
• Track campaign performance and report on reach, engagement, and sales lift. 

Requirements :

• Minimum 3 years of marketing experience, with demonstrable skills in both digital and offline marketing. 
• Proven ability to create engaging short-form video content (Reels, TikTok) using a smartphone (no professional equipment required, but must have an eye for aesthetics).
• Strong copywriting skills for social captions, email newsletters, and basic ad copy.
• Experience using Meta Business Suite (scheduling, boosting posts, basic ads management).
• Ability to coordinate offline events: logistics, vendor communication, on-ground execution.
• Based in Lagos with a willingness to travel within Lagos for activations. 

Preferred :

• Experience in marketing lifestyle products (watches, sneakers, fashion accessories) or educational products (calculators, stationery). 
• Basic video editing skills (CapCut, InShot, or similar). 
• Creative and constantly generating new ideas. 
• Organized enough to manage a content calendar and multiple activations simultaneously.
• Outgoing and comfortable talking to strangers (for event activations and field marketing).
• Self-motivated; works without constant supervision. 
• Passionate about sneakers, streetwear, or tech gadgets is a plus. 

What We Offer: 

• Base Salary: Competitive (to be discussed based on experience). 
• Performance Bonus: Monthly bonus tied to KPIs (engagement, leads, activations completed). Transport Allowance: Fixed monthly allowance for travel to activations. 
• Creative Freedom: Opportunity to build a portfolio of integrated campaigns.
• Career Growth: Potential to become Marketing Manager as the company expands. 

What We Do NOT Want:

• Someone who only wants to sit behind a screen and post from the office.
• Candidates without offline activation experience. 
• People are afraid of picking up a camera or speaking to event attendees.
• Those who cannot measure and report on their work.