Marketing and Communications Lead

Responsibilities:

• Develop and execute a consistent content calendar across Instagram, Facebook, X, YouTube, LinkedIn, and TikTok.
• Create eye-catching designs, graphics, and short videos (using Canva and other tools).
  
• Draft engaging captions and copy aligned with Sweatbox’s tone and goals.
  
• Schedule and post content regularly, monitor engagement, and respond to community inquiries and Email & App Communications.
• Create and send weekly newsletters to members with updates, events, and promotions.
• Manage push notifications via the Sweatbox app.
• Build and maintain email lists segmented by audience type.
• Build & coordinate website updates and new page builds to ensure the site reflects current programs, events, and brand identity.
• Ensure brand consistency across all digital and print materials. Traditional Marketing & Partnerships.
• Actively pursue partnerships with radio, TV, print, and online publications for features and collaborations.
• Create and manage posters, flyers, and in-gym signage for upcoming programs.
• Track marketing spend, campaigns, and ROI. Campaign Planning.
• Work with the CEO to map out monthly and quarterly marketing goals.
• Propose and execute creative activations that drive new memberships and event attendance.
  
• Provide weekly reports on marketing activities, reach, and engagement metrics.

Requirements:

• Proven experience managing social media accounts for a brand or organization.
• Advanced Canva skills (graphics, posters, carousels, short videos). 
• Strong copywriting skills with an eye for storytelling and community engagement.
• Basic knowledge of email marketing tools (Mailchimp, Klaviyo, or similar).
• Understanding of app push notifications, basic website updates, and marketing analytics.
• Ability to work independently, meet deadlines, and proactively propose ideas.
• Familiarity with Lagos market and local media landscape is a plus. Desired Attributes
• Creative and detail-oriented.
• Passionate about fitness, wellness, and community building.
• Comfortable juggling multiple projects and platforms at once.
• Proactive about sourcing partnerships, sponsorships, and publicity. Work Schedule & Compensation.
• Hybrid role: 2–3 in-gym days per week; remaining days remote.
• Probation salary: ₦150,000/month.