Marketing and Communications Lead

Responsibilities:

• Ensure consistency of brand identity across all customertouchpoints.
• Strengthen the brand's positioning within the luxury fashionmarket.
• Protect and evolve the brand's narrative, visual identity, andmarket perception.
• Develop annual and quarterly marketing plans aligned withbusiness objectives.
• Lead customer acquisition, retention, and brand awarenessinitiatives.
• Oversee digital marketing, content marketing, email marketing,and campaign
• Develop and oversee all brand communications.
• Manage press relationships and media outreach.
• Secure editorial features, interviews, and strategic media opportunities.
• Identify and pursue strategic international growth opportunities
• Build relationships with luxury retailers, stockists, buyers, andshowrooms.
• Develop partnerships with fashion platforms, organizations, and industry stakeholders 
• Build and manage relationships with stockists and wholesalepartners.
• Develop strategies to increase wholesale revenue.
• Develop relationships with stylists, editors, celebrities,influencers, and industry leaders.
• Identify high-impact brand visibility
• Lead launch strategies for collections and campaigns.
• Collaborate with creative teams on storytelling, contentdirection, and customer engagement.
• Source and negotiate partnerships with luxury brands, hotels,lifestyle companies, cultural institutions, and aligned organizations.
• Establish measurable KPIs across marketing, communications,and partnerships.

Requirements:

• Minimum 5–8 years experience in luxury marketing,communications, PR, business development, or partnerships.
  
• Experience working with fashion, luxury, lifestyle, or premiumconsumer brands.
• Strong understanding of international luxury markets.
• Proven experience securing partnerships, media coverage, orcommercial opportunities.
• Excellent communication, negotiation, and relationship-buildingskills.
• Strong commercial and strategic thinking abilities.
• Experience managing marketing budgets and campaigns.
• Ability to work independently and drive initiatives from conceptto execution.
• Strong understanding of digital marketing and customer acquisition.