Marketing and Business Development Manager

Responsibilities:

• Develop and execute marketing and go-to-market strategies that communicate the company’s unique services.
• Generate and qualify leads among brands, agencies, and businesses seeking higher-quality advertising outcomes.
• Build partnerships and business development opportunities with advertisers, media partners, and technology platforms.
• Create compelling content, case studies, presentations, and campaigns that demonstrate proven engagement and commercial results.
• Represent the company at industry events, webinars, and networking opportunities in the advertising and marketing technology space.
• Analyze market trends, competitor positioning, and campaign performance; refine strategies accordingly.
• Collaborate with product and commercial teams to align messaging with platform capabilities.
• Manage marketing initiatives and support the sales pipeline from awareness through conversion.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5–8 years of progressive experience in B2B marketing and/or business development, preferably in AdTech, MarTech, digital advertising, or SaaS platforms.
• Proven track record of generating leads and driving revenue growth for technology or advertising solutions.
• Strong understanding of brand marketing challenges, advertising ROI, and the value of authentic engagement.
• Excellent storytelling, presentation, and relationship-building skills.
• Experience with digital marketing channels, content strategy, and CRM tools.
• Strategic thinker who can also execute hands-on campaigns.

Preferred:

• Direct experience selling or marketing AdTech, brand safety, verification, or engagement platforms.
• Existing network within brands, agencies, or advertising technology ecosystems.