Marketing and Brand Strategy Manager

Responsibilities:

• Set specific marketing goals
• Design and implement marketing strategies aligned with business targets
• Develop digital campaigns to increase web traffic
• Analyze sales and marketing metrics
• Establishing expectations and guidelines for the company’s voice to guide all marketing collateral and information across channels
• Analyzing data and trends related to branding
• Checking for branding consistency in all interactions 
• Presenting branding information to clients or managers
• Meeting with clients to discuss their goals for an upcoming marketing campaign
• Coordinating goals with department heads responsible for enacting a marketing strategy
• Developing marketing strategies that dictate the core methods of achieving the company's goals
• Creating documentation and project briefs about marketing initiatives
• Monitoring the progress of marketing media throughout development
• Tracking results of marketing strategies
• Adjusting or ending marketing strategies if results are not meeting expectations

Requirements:

• Minimum of 3 years of work experience as a creative strategist or Marketing manager
• Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media)
• In-depth knowledge of CRM software and Content Management Systems
• Familiarity with SEO/SEM and Google Analytics
• Understanding of web design
• Excellent communication skills (verbal and written)
• Comfort with technology, including spreadsheets, presentation software and content management systems
• Understanding of marketing principles and strategies
• Public speaking skills, with the ability to lead presentations and meetings
• Excellent research skills
• Creativity and strategic thinking
• Leadership skills and the ability to take charge

Location: Lekki 

Remuneration: NGN  250,000 monthly