Marketer

Responsibilities:

Marketing & Sales Development:

• Develop and implement effective marketing and sales strategies to promote the company’s properties, projects, and services.
• Identify potential clients and generate new sales leads through various marketing channels.
• Conduct proactive outreach to prospective clients and investors.
• Promote available properties and investment opportunities to individuals, businesses, and other potential clients.
• Develop creative approaches to increase awareness of available properties and generate qualified leads.
• Work towards achieving agreed marketing, sales, and revenue targets.

Lead Generation & Client Acquisition:

• Actively seek out new prospects through field marketing, networking, referrals, events, digital channels, and other lead-generation activities.
• Build and maintain a strong pipeline of prospective clients.
• Qualify leads based on client needs, budget, location preferences, and investment objectives.
• Maintain consistent communication and follow-up with prospects throughout the sales process.
• Identify opportunities to convert enquiries into property viewings, negotiations, and sales.

Property Presentation & Client Engagement:

• Present available properties and investment opportunities professionally to prospective clients.
• Clearly explain property features, pricing, location, benefits, payment options, and investment opportunities.
• Conduct property inspections, viewings, and site visits with prospective clients.
• Organize and participate in client meetings and property presentations.
• Respond to client questions and provide accurate information about available properties.
• Help clients identify property options that align with their requirements and budget.

Client Relationship Management:

• Build and maintain strong professional relationships with prospective and existing clients.
• Understand client requirements and provide appropriate property recommendations.
• Follow up with clients regularly and provide updates on relevant opportunities.
• Address client concerns, questions, and objections professionally.
• Support clients throughout the sales process and maintain positive customer experiences.
• Maintain relationships with previous clients to encourage referrals and repeat business.

Sales Conversion & Negotiation:

• Follow up on qualified leads and move prospects through the sales pipeline.
• Handle sales enquiries and objections professionally.
• Negotiate with clients where appropriate and within approved company guidelines.
• Coordinate with relevant internal teams to facilitate successful transactions.
• Maintain accurate records of sales activities and completed transactions.
• Contribute actively to achieving individual and company revenue targets.

Market Research & Business Development:

• Monitor property market trends, pricing, customer preferences, and competitor activities.
• Identify emerging opportunities within the real estate market.
• Research potential customer segments and new markets.
• Develop and maintain a strong professional network.
• Identify opportunities for partnerships, referrals, and new business development.
• Provide feedback to management on market conditions and customer expectations.

Events & Promotional Activities:

• Represent the company professionally at property exhibitions, networking events, corporate engagements, and promotional activities.
• Participate in property marketing campaigns and promotional initiatives.
• Engage potential clients during events and convert enquiries into qualified leads.
• Support the company’s efforts to increase brand visibility and market reach.

Reporting & Recordkeeping:

• Maintain accurate records of leads, prospects, client interactions, property viewings, follow-ups, and sales activities.
• Update customer and lead information regularly.
• Prepare regular reports on marketing activities, lead generation, sales progress, and conversions.
• Track follow-up activities to ensure prospects are not lost due to delayed communication.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Communications, Real Estate or a related field.
• 1–2 years of marketing or sales experience.
• Previous experience in real estate, property development or a related industry is an advantage.
• Strong sales negotiation, persuasion and client relationship management skills. *
• Confident and comfortable engaging with clients in person.
• Willingness to participate in field marketing activities and property viewings.
• Good understanding of digital marketing, social media, lead generation and sales conversion.
• Excellent communication, presentation and interpersonal skills.
• Proficiency in Microsoft Office, including Excel, Word and PowerPoint.
• Familiarity with CRM or customer management tools is an advantage.
• Strong networking and business development abilities.
• Ability to work independently and meet sales targets.
• Willingness to travel for client meetings, property inspections and viewings. 
• Female candidates are preferred.
• Candidates should preferably reside in Abuja FCT.
• Preferred age: 23–30 years.

Skills & Competencies:

• Strong sales and business development skills.
• Excellent verbal and written communication.
• Strong negotiation and persuasion skills.
• Excellent client relationship management.
• Confident presentation skills.
• Strong networking abilities.
• Good knowledge of lead-generation techniques.
• Good understanding of real estate marketing.
• Strong follow-up and conversion skills.
• Target-driven and results-oriented.
• Good organizational and time-management skills.
• Ability to work independently and as part of a team.

Desired Qualities:

• Confident and outgoing.
• Professional and well-presented.
• Persuasive without being overly aggressive.
• Proactive and commercially minded.
• Comfortable meeting new people and building relationships.
• Persistent and consistent with client follow-up.
• Customer-focused and service-oriented.
• Willing to work in the field and attend property-related activities.
• Ambitious and motivated by achieving measurable results.
• Reliable organized and professional.