Marketer

Responsibilities:

Marketing and Promotion:

• Promote the company's travel packages, holiday tours, flight bookings, hotel reservations, visa assistance services, and other travel-related offerings, where applicable.
• Develop and implement marketing strategies to increase brand awareness and attract new customers.
• Identify suitable marketing channels to reach individuals, families, corporate organisations, schools, religious groups, and other potential clients.
• Participate in promotional campaigns, networking events, exhibitions, and other marketing activities.
• Identify opportunities to promote seasonal travel offers and holiday packages.

Lead Generation and Sales:

• Identify and generate leads through direct marketing, referrals, networking, online channels, and other relevant methods.
• Contact prospective customers, present the company's services, and follow up on enquiries.
• Convert leads into confirmed bookings and paying customers.
• Work towards agreed monthly sales targets and revenue objectives.
• Maintain an organised database of prospective and existing customers.
• Follow up with interested prospects to improve conversion rates.

Client Relationship Management:

• Build and maintain positive relationships with new and existing customers.
• Understand customers' travel needs, preferences, and budgets.
• Provide accurate information about available travel packages, pricing, itineraries, and booking requirements.
• Follow up with customers to encourage repeat business and referrals.
• Address customer concerns professionally and escalate complex issues to the appropriate department.

Corporate Marketing and Partnerships:

• Identify potential corporate clients that require business travel, group tours, or holiday packages.
• Reach out to organisations, schools, travel agencies, event planners, and other potential business partners.
• Arrange meetings and presentations to introduce the company's services.
• Support the development of strategic partnerships that can generate new business opportunities.
• Maintain relationships with existing business partners to encourage continued collaboration.

Market Research and Competitor Analysis:

• Research travel trends, customer preferences, and market opportunities.
• Monitor competitors' travel packages, promotional strategies, and pricing.
• Identify new customer segments and potential markets for the company's services.
• Provide management with feedback on customer needs, market conditions, and opportunities for growth.

Reporting and Performance Monitoring:

• Prepare weekly and monthly marketing activity reports.
• Track leads generated, customer follow-ups, bookings secured, and sales revenue.
• Maintain accurate records of marketing activities and customer interactions.
• Provide recommendations for improving marketing performance and customer acquisition.
• Collaborate with the Business Development Manager and Social Media Officer to align marketing campaigns with the company's business objectives.

Requirements:

• Minimum of an HND in Marketing, Business Administration, Mass Communication, or a related field; relevant experience may also be considered.
• Previous experience in sales, marketing, customer acquisition, or business development is an advantage.
• Excellent verbal and written communication skills.
• Strong persuasion, negotiation, presentation, and relationship-building abilities.
• Ability to identify sales opportunities and work towards measurable targets.
• Good knowledge of Microsoft Office, email, and digital communication tools.
• Strong organizational, time-management, and problem-solving skills.
• Willingness to engage in direct marketing, client visits, networking, and follow-up activities.
• Knowledge of the travel and tourism industry is an added advantage.

Key Performance Indicators (KPIs):

The Marketing Officer's performance will be evaluated based on:

• Number of qualified leads generated monthly.
• Number of new customers acquired.
• Conversion rate of leads into confirmed bookings.
• Monthly sales revenue generated.
• Achievement of assigned sales and marketing targets.
• Number of corporate clients and partnerships developed.
• Customer retention and referral rates.
• Timeliness and accuracy of marketing reports.

Remuneration: NGN150,000 monthly

Benefits.

• Performance-based incentives or commissions, if approved by management.
• Opportunities for professional development and career growth.
• Other benefits in accordance with company policy.

Location: Allen Avenue, Ikeja, Lagos State