Market Research Analyst
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New
Job summary
We seek a suitable candidate for this position.
Min Qualification:
Degree
Experience Level:
Mid level
Experience Length:
3 years
Job descriptions & requirements
Responsibiltiies:
- Develop tools for collecting relevant information and data from the market for analysis
- Gather data from surveys, interviews, focus groups, and secondary sources
- Track market trends, consumer behavior, and activities of competitors
- Interpret collected information to determine consumer preferences and buying habits
- Assess the market potential and performance of new and existing products
- Assess company strengths and weaknesses in comparison to our competitors
- Identify and define target customer groups for marketing strategies
- Work with the production and marketing/sales team to align strategies
- Compile findings into reports for presentation
- Provide actionable insights and strategic recommendations to the management
- Any other assignment as may be designated by management.
Requirements:
- Bachelor's degree
- At least 3 years of experience in Marketing/Sales, market research, and consumer behaviour
- Proficiency in using data analytics tools and softwares
- Ability to communicate adequately and make presentations
- Knowledge of research methods
Remuneration: NGN 250,000 Net
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