Sales Executive

Responsibilities:

• Develop and implement effective sales strategies to grow automotive lubricant sales across assigned markets.
• Identify, recruit, and develop distributors, dealers, and trade partners to drive market penetration and product availability.
• Execute Route to Market (RTM) strategies that ensure efficient product flow and coverage.
• Expand existing markets and open new territories to increase product reach and brand presence.
• Plan, coordinate, and participate in trade shows, exhibitions, and promotional events to enhance product visibility and customer engagement.
• Conduct regular market visits to monitor activities, gather market intelligence, and support partners in achieving sales targets.
• Work closely with marketing and logistics teams to ensure product availability, promotional support, and timely delivery.
• Track sales performance and provide accurate reports, forecasts, and market insights to management.
• Support the introduction and rollout of new lubricant products, ensuring effective market entry and sustained growth.
• Build strong relationships with retailers, mechanics, transporters, and other end-users to create demand and brand loyalty.

Requirements:

• Bachelor's degree or HND in Marketing, Business Administration, or a related field.
• Minimum of 4 years of experience in sales and distribution of lubricants, FMCG, or automotive products.
• Proven experience in market expansion, distributor development, and Route to Market strategy implementation.
• Hands-on experience in launching and developing new products in the open market.
• Excellent negotiation, communication, and relationship-building skills.
• Must be street-smart, proactive, and result-oriented.
• Ability to work independently with minimal supervision.
• Strong business acumen and a good understanding of market dynamics.

Key Competencies:

• Market expansion and channel development
• Strong selling and negotiation skills
• Route to Market strategy execution
• Relationship management and customer focus
• Strategic thinking and initiative
• High energy, drive, and resilience