Head of Sales

Responsibilities:

Sales Strategy & Revenue Growth:

• Develop and execute the annual sales strategy and revenue targets, aligned to company growth objectives
• Identify and prioritize growth segments - HNIs, corporate/blue-chip clients, hospitality, government parastatals, and real estate developers
• Set pricing frameworks and approval limits for bespoke/custom orders, balancing margin protection with competitiveness
• Monitor market trends and competitor activity to inform positioning and pricing

Team Leadership & Management:

• Lead, coach, and performance-manage sales officers and business development executives across Nigeria
• Set individual and team sales targets; conduct regular pipeline and performance reviews
• Recruit, onboard, and develop sales talent; build a structured sales training and induction programme
• Establish a consistent sales process, playbook, and CRM discipline across all locations

Client Relationship & Business Development:

• Personally manage and grow relationships with top-tier clients - HNIs, corporate accounts, and government/institutional buyers
• Lead tender and contract processes for large institutional, hospitality, and government orders
• Develop partnerships with real estate developers and architects/interior designers as referral and project channels
• Oversee customer experience standards from enquiry through delivery and after-sales support

Cross-Functional Coordination:

• Work closely with Design/Architecture to ensure sales commitments match production and design capacity
• Coordinate with Operations & Logistics on delivery timelines, installation scheduling, and multi-city fulfilment
• Partner with Marketing/Brand on campaigns, showroom presentation, and lead generation
• Provide sales forecasts and input to Finance for budgeting, cash flow, and production planning

Reporting & Governance:

• Report sales performance, pipeline health, and market intelligence to the MD/CEO and executive management on a defined cadence
• Maintain accurate sales records, contracts, and client documentation in line with company policy
• Ensure all sales practices comply with company policy and relevant regulatory requirements

Requirements:

• Bachelor's degree in Business Administration, Marketing, or a related field; an MBA is an advantage
• Minimum 8–10 years of progressive sales experience, with at least 3–5 years in a senior sales leadership role
• Experience in furniture, interior design, luxury/lifestyle goods, real estate, or related B2B/B2C sales environments is strongly preferred
• Demonstrated track record of managing multi-location sales teams and hitting revenue targets
• Experience with institutional/government tender processes is an advantage
• Strategic thinking with strong commercial and financial acumen
• Proven leadership and people management capability
• High-level negotiation and relationship-building skills, particularly with HNI and corporate clients
• Strong communication and presentation skills
• Working knowledge of CRM systems and sales analytics
• Willingness and ability to travel regularly across company locations